According to data from two major market research authorities (IDC and canalys), in the second quarter (Q2) of 2024, the top five brands of vivo, Huawei, OPPO, Honor, and Xiaomi occupy the top 5 positions in China's smartphone market ranking. Although the order of the two lists is slightly different, they are generally consistent, with Huawei's ranking being the most controversial point. China Exportsemi Web collates the data and tries to interpret the ranking data, aiming to let readers and friends have a better understanding of China's smartphone market in the second quarter.
Taking IDC data as an example, vivo topped the list with 11.95 million activations. Xiaomi sold 10.63 million units, a year-on-year increase of 19.65%, successfully surpassing Apple and ranking second. According to the report, China's smartphone market shipped about 71.58 million units, a year-on-year increase of 8.9%, of which the Android market increased by 11.1% year-on-year, and the shipment volume of the iOS market decreased by 3.1% year-on-year.
Figure: 2024Q2 China (Mainland) smartphone shipment rankings, data from IDC and canalys
Highlights & Analysis
- Vivo's strong performance: Vivo topped both rankings, and its success was driven by its strong position in the Chinese market, its precise grasp of consumer needs, and continuous product innovation.
- Xiaomi's rapid growth: In addition to Huawei's special situation, Xiaomi is also one of the fastest-growing brands on the list, and through product updates and market strategy adjustments, especially the success of the new energy vehicle Su7, it has increased brand exposure and driven significant growth in smartphone shipments.
- Huawei's recovery: Huawei's ranking is quite different between the two lists, with IDC ranking second and canalys ranking fourth. Despite external constraints, Huawei's smartphone shipments increased by more than 50% year-on-year (IDC), demonstrating its continued competitiveness in the premium segment.
- Stable performance of OPPO and Honor: OPPO and HONOR have maintained a stable position in the market through new product lines and AI strategies.
Expected and unexpected
- To be expected: Vivo and Xiaomi are leading the way as expected, as they have long been major competitors in the Chinese market and continue to attract consumers through innovation and marketing strategies.
- Unexpected: Huawei's ability to maintain strong growth momentum despite external pressures demonstrates its strong ability to adjust and respond to products and supply chains.
Comparison of domestic and foreign markets
- Domestic market: For the first time, local Chinese manufacturers took the top five spots, demonstrating the strong competitiveness of domestic smartphone brands in the domestic market and consumer recognition.
- Overseas markets: Samsung and Apple still occupy the top two positions in the global market, but domestic brands Xiaomi, Vivo and Transsion have shown strong growth and market expansion capabilities with double-digit growth.
Industry Summary & Forecast
In the first half of the year, China's smartphone market ushered in a recovery after a period of adjustment, especially driven by the "618" e-commerce shopping festival, and the market demand increased significantly. It is expected that in the second half of the year, manufacturers will continue to attract consumers through product innovation and market strategies, and with technological progress and market strategy optimization, domestic mobile phone brands are expected to occupy a more important position in the global market.
Epilogue
In the second quarter of 2024, the domestic smartphone market showed a positive development trend. The strong performance of vivo and Xiaomi, the recovery of Huawei, and the steady growth of OPPO and Honor have all contributed to the recovery of the market. With the development of technology and the continuous changes in the market, we expect more breakthroughs for domestic smartphone brands in the second half of the year and in the global market.
