In recent years, the domestic smart home industry has developed rapidly, and its application scope in the market has gradually expanded. Compared with traditional home products, smart home brings more convenience to people's lives, and people's acceptance of smart home increases, so traditional home products will gradually be replaced by smart home. According to industry insiders, the smart home industry has huge market potential and development room.
In 2022, the scale of smart home market expanded unprecedentedly
Recently, IDC, a market research organization, predicted that the shipment of smart home devices in China will reach 220 million units in 2022, which will be flat and slightly increased year on year. According to the data released by Zhiyan Consulting, since 2017, the market size of China's smart home industry has maintained a continuous growth trend. In 2021, the market size of China's smart home industry is about 580 billion yuan, an increase of 12.75% compared with 2020, and the market size of China's smart home industry will reach 651.5 billion yuan in 2022.
It is understood that there are roughly four stages in the development of the whole house intelligent market, including networking, scene, perception and autonomy. At present, the whole house intelligent development in China is in the stage of intelligent perception, that is, smart home products are based on the connection of scenes, and the product interaction and perception methods are diversified and rich, and the interaction initiative is constantly improving. At this stage, many "players" from different industries have dabble in the market and promote the rapid development. There are intelligent vertical brands in the whole house, such as ORVIBO and AQARA. The layout of technology, products and channels is relatively deep, and gradually forms its own competitive characteristics; There are also IT brands represented by HUAWEI and XIAODU, home appliance brands represented by HAIER and MIDEA, and security brands. Brands from various industries have dabble in the market. Their advantages in the original industries have impacted the existing market structure and promoted the gradual intensification of market competition.
Customized, suitable for aging, ambient intelligence accelerates marketing
According to industry analysis, after the intelligent perception stage, the whole house intelligent market will develop independently, but this requires a large amount of data accumulation of smart home equipment in the intelligent perception stage, so that it can develop to a higher-level market, and the standardized solution package developed with the reference of apartment type will become one of the important ways for manufacturers to speed up marketing. Compared with the fully customized scheme, the standardized scheme has the advantages of strong popularization, concise content and intuitive price, which is conducive to enhancing consumers' awareness and acceptance of the whole house intelligence, thus accelerating the market popularization process. At the same time, with the gradual enrichment of intelligent schemes in the whole house, factors such as decoration style and user groups will become the standard choices for manufacturers to create standardized schemes except apartment types.
Based on the data survey of China's smart home market, IDC predicts that ambient intelligence will become one of the important directions for upgrading the capability of smart home platform. With the improvement of platform computing power, smart home devices support sensing interaction to identify users' needs, and comprehensively calculate and analyze by monitoring the changes of air, light and sound in the whole home environment, so as to realize the seamless interaction of smart home platform. In addition, smart home devices can judge users' needs based on the identification of comprehensive environment, and adjust corresponding parameter settings for different users. Nowadays, smart home equipment has gradually penetrated from speakers and entertainment equipment to water, electricity, gas, etc., and its intelligent integration is gradually improving. The product form boundary of smart home equipment is gradually blurred, and more new smart home products with cross-scenes and multi-functions will gradually appear.
It is understood that the aging adaptability of smart home is expected to be further improved. For example, millimeter wave radar technology can enhance the nursing ability of smart home equipment for elderly users, fall recognition, etc., and the evolution of technology continuously promotes the satisfaction of aging demand.
Safety monitoring and intelligent lighting will lead the market development
From the perspective of subdivided products, according to the data released by IDC, smart cameras, smart lighting and smart door locks continue to grow, and home safety monitoring and smart lighting are expected to become sub-categories leading the development of smart home market in the next five years. In 2022, China's smart camera market shipments are expected to be 20.47 million units, up 3.8% year-on-year. The capabilities of smart cameras are continuously upgraded, including iterative capabilities such as resolution, pixels and night vision. In IoT connection, security scenes have been expanded to nursing, companionship and entertainment scenes, and they have the capabilities of fall monitoring and entertainment companionship for the elderly.
Data show that the shipment of smart door locks in China is expected to be 6.59 million units in 2022, up 15.4% year-on-year. At present, the penetration rate of this category in domestic families is low, and its market room is very broad. In addition, the safety performance of smart door locks will generally improve the market acceptance, and the future growth rate is expected to reach more than 30%.
Meanwhile, the shipment volume of China's smart lighting market in 2022 is expected to be 29.13 million units, up 52.8% year-on-year. The convenience of the connection between lighting equipment and mobile phones, as well as the interactive modes such as voice and sensing, is constantly improving. In addition, the introduction of new concepts such as no main light will promote the development of more new categories such as lamp belts and track lamps.
With the help of policies, the smart home market has broad development space
With the rapid growth of smart home market, favorable policies have been introduced one after another. The Action Plan for Promoting the High-quality Development of Home Furnishing Industry jointly issued by the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce and the General Administration of Market Supervision clearly stipulates that by 2025, about 50 well-known brands and 10 home ecological brands will be cultivated in the home furnishing industry, 500 smart home experience centers will be established, and 15 high-level characteristic industrial clusters will be cultivated. It also emphasizes speeding up the construction of the standard system in the field of smart home, and carrying out basic standard research and standard application demonstration from single product intelligence to equipment interconnection to scene interoperability.
Various localities are also issuing documents to support the development of smart home industry. For example, the "Guangdong Digital Economy Development Guidelines 1.0" led by the Guangdong Provincial Department of Industry and Information Technology proposes to develop digital homes and promote smart home products such as smart home appliances, intelligent security monitoring and intelligent service robots; The Action Plan for Promoting the High-quality Development of Smart Terminal Industry in Shanghai (2022 ~ 2025) issued by Shanghai Municipal People's Government proposes to cultivate a 100 billion-level smart home industry. Support enterprises to develop smart audio, smart kitchen appliances and other products around the field of smart home appliances to meet the quality of life of residents; Focusing on the field of intelligent security, develop products such as smart door locks to meet the needs of home security; Around the field of intelligent lighting, develop intelligent bulbs and other products to improve living comfort.
Facing the whole house smart market, which is still in its early stage of development, there is still much room for growth in terms of maturity of products and equipment and accumulation of technology and data. Under this background, how to accelerate the integration and integration of smart home equipment is the key point that domestic market manufacturer needs to solve urgently. In this regard, Liu Yun, senior analyst of IDC China, said: "China's whole house intelligent market has broad development space. With the strong support of national policies, with the improvement of residents' consumption level and the change of consumption concept, market demand will continue to emerge. Manufacturers should actively improve their product, technology and service capabilities, and formulate differentiated development strategies in combination with their own advantages, so as to seek greater development opportunities in the period of market scale. ".
In 2022, the smart home market will expand and have broad prospects for future development-China exportsemi.com
