Samsung Electronics has once again proved its position as the industry leader in the overseas smartphone market with its innovative AI technology and strong market performance. According to the latest data from market researcher Canalys, Samsung overtook Apple in the first quarter of 2024 with a 20% market share, returning to the top spot in the overseas smartphone market. This achievement marks Samsung's strong recovery in the overseas smartphone market and reflects consumers' continued trust and support for its products.
Samsung's performance in this market is attributed to its continued investment and innovation in AI technology. the rollout of Galaxy AI has not only enhanced the user experience, but has also boosted shipments of the S24 series of smartphones beyond their predecessors. In the North American market, the successful launch of the S24 series received widespread acclaim, helping Samsung regain the top spot in overseas smartphone sales after five months.
According to market research firm IDC, Samsung Electronics shipped 60.1 million smartphones in the first quarter, giving it a 20.8 percent market share. Apple shipped 50.1 million units, a share of 17.3%, the fourth quarter of last year (October to December) occupied the first position of overseas smartphone shipments once again gave up to Samsung. Apple and Samsung Electronics in the fourth quarter of last year's market share of 24.7% and 16.3% respectively. In the first quarter of this year, Chinese manufacturers such as Xiaomi (14.1 percent), Transsion (Transsion-9.9 percent) and OPPO (8.7 percent) ranked third to fifth in terms of market share behind Samsung Electronics and Apple.
Although Samsung's share of the overseas smartphone market has declined in comparison, this result still shows its strong competitiveness within the country. Meanwhile, Apple's market share has declined, which may be related to its competitive strategy in the field of AI. Market analysts predict that Apple may announce its AI strategy in 2024, which will provide new opportunities for the development of its high-end products and may inspire product innovation across the ecosystem.
In the competition in the overseas smartphone market, apart from Samsung and Apple, other brands such as Xiaomi, Transsion and OPPO are also showing strong growth. These brands have managed to expand their market share by launching new products and aggressive marketing strategies. Transsion, in particular, has significantly increased its market share in Africa and South Asia, becoming a major smartphone supplier in these regions.
With the recovery of overseas economies and the rebound of consumer demand, the smartphone market has ushered in new growth opportunities. Major vendors are increasing their investment in emerging markets, especially in regions such as Latin America and Southeast Asia, where the middle class is growing and smartphone penetration continues to rise. Vendors are striving to gain a larger market share in the highly competitive market through continuous technological innovation and market expansion.
Samsung's return to the top of the overseas smartphone market is not only an affirmation of its product quality and technological innovation, but also the result of its deep cultivation in the field of AI technology. With the increasingly fierce competition in the overseas smartphone market, major manufacturers are seeking to improve their market position through technological innovation. In the future, AI technology will undoubtedly become a key factor in driving the growth of the smartphone market, and Samsung has already taken the lead in this regard.
