In recent years, the domestic smart home industry has developed rapidly, and its application scope in the market has gradually expanded. Compared with traditional home products, smart home brings more convenience to people's lives, and people willing of choose smart home is enhance, so traditional home products will gradually be replaced by smart home. According to industry insiders, the smart home industry has huge market potential and development room.
In 2022, the scale of smart home market expanded unprecedentedly
Recently, market research organization IDC predicted that the shipment volume of smart home devices in China will reach 220 million units in 2022, holding steady with a slight increase compared to the previous year. According to the data released by CHYXX, an industry research consulting website, since 2017, the market size of China's smart home industry has maintained a continuous growth trend. In 2021, the market size of China's smart home industry is about 580 billion yuan, an increase of 12.75% compared with 2020, and the market size of China's smart home industry will reach 651.5 billion yuan in 2022.
It is understood that there are roughly four stages in the development of the whole house intelligent market, including networking, scene, perception and autonomy. At present, the whole house intelligent development in China is in the stage of intelligent perception, that is, smart home products are based on the connection of scenes, and the product interaction and perception methods are diversified and rich, and the interaction initiative is constantly improving. At this stage, many manufactures from different industries have joined the layout to promote the rapid development of the market. There are intelligent vertical brands in the whole house, such as ORVIBO and AQARA. The layout of technology, products and channels is wide, and gradually forms its own competitive characteristics; There are also IT brands represented by HUAWEI and XIAODU, home appliance brands represented by HAIER and MIDEA, and security brands. Brands from various industries have entered the market one after another. Their advantages in the original industries have impacted the existing market structure and promoted the gradual intensification of market competition.
Customized, suitable for aging, ambient intelligence accelerates marketing
According to industry analysis, after the intelligent perception stage, the whole house intelligent market will develop independently, but this requires a large amount of data accumulation of smart home equipment in the intelligent perception stage, so that it can develop to a higher-level market, and the standardized solution package developed with the reference of apartment type will become one of the important ways for manufacturers to speed up marketing. Compared with the fully customized scheme, the standardized scheme has the advantages of strong popularization, concise content and intuitive price, which is conducive to enhancing consumers' awareness and acceptance of the whole house intelligence, thus accelerating the market popularization process. At the same time, with the gradual enrichment of intelligent schemes in the whole house, factors such as decoration style and user groups will become the standard choices for manufacturers to create standardized schemes except apartment types.
Based on the data survey of China's smart home market, IDC predicts that ambient intelligence will become one of the important directions for upgrading the capability of smart home platform. With the improvement of platform computing power, smart home devices support sensing interaction to identify users' needs, and comprehensively calculate and analyze by monitoring the changes of air, light and sound in the whole home environment, so as to realize the frictionless interaction of smart home platform. In addition, smart home devices can judge users' needs based on the identification of comprehensive environment, and adjust corresponding parameter settings for different users. Today, smart home devices have gradually expanded beyond speakers and entertainment devices to include water, electricity, and gas systems. The integration of smart technologies is steadily improving, blurring the boundaries of product forms for smart home devices. More cross-scene, multifunctional smart home products are expected to emerge gradually.
It is understood that the aging adaptability of smart home is expected to be further improved. The evolution of millimeter-wave radar technology continues to advance to meet the demands of aging users, enhancing the care-giving capabilities and fall detection of smart home devices for the elderly population.
Safety monitoring and intelligent lighting will lead the market development
From the perspective of subdivided products, according to the data released by IDC, smart cameras, smart lighting and smart door locks continue to grow, and home safety monitoring and smart lighting are expected to become sub-categories leading the development of smart home market in the next five years. In 2022, China's smart camera market shipments are expected to be 20.47 million units, up 3.8% year-on-year. The capabilities of smart cameras are continuously upgraded, including iterative capabilities such as resolution, pixels and night vision. In IoT connection, security scenes have been expanded to nursing, companionship and entertainment scenes, and they have the capabilities of fall detection and entertainment companionship for the elderly.
Data show that the shipment of smart door locks in China is expected to be 6.59 million units in 2022, up 15.4% year-on-year. At present, the penetration rate of this category in domestic families is low, and its market space is very broad. In addition, the safety performance of smart door locks will generally improve the market acceptance, and the future growth rate is expected to reach more than 30%.
Meanwhile, the shipment volume of China's smart lighting market in 2022 is expected to be 29.13 million units, up 52.8% year-on-year. The convenience of the connection between lighting equipment and mobile phones, as well as the interactive modes such as voice and sensing, is constantly improving. In addition, the introduction of new concepts such as ownerless lamps will promote the development of more new categories such as lamp belts and track lamps.
With the help of policies, the smart home market has broad development room
With the rapid growth of smart home market, favorable policies have been introduced one after another. The Action Plan for Promoting the High-quality Development of Home Furnishing Industry jointly issued by the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce and the General Administration of Market Supervision clearly stipulates that by 2025, about 50 well-known brands and 10 home ecological brands will be cultivated in the home furnishing industry, 500 smart home experience centers will be established, and 15 high-level characteristic industrial clusters will be cultivated. It also emphasizes speeding up the construction of the standard system in the field of smart home, and carrying out basic standard research and standard application demonstration from single product intelligence to equipment interconnection to scene interoperability.
Various regions are also issuing documents to support the development of smart home industry. The 'Guidelines for the Development of the Digital Economy in Guangdong Province 1.0,' led by the Department of Industry and Information Technology of Guangdong Province, proposes the development of digital homes, promoting smart home products such as intelligent home appliances, smart security surveillance, and smart service robots. The 'Action Plan for Promoting High-Quality Development of the Intelligent Terminal Industry in Shanghai (2022-2025)' released by the Shanghai Municipal People's Government suggests fostering a smart home industry with a scale of hundreds of billions Support enterprises to develop smart audio, smart kitchen appliances and other products around the field of smart home appliances to meet the quality of life of residents; Focusing on the field of intelligent security, develop products such as smart door locks to meet the needs of home security; Around the field of intelligent lighting, develop intelligent bulbs and other products to improve living comfort.
In the face of the early-stage development of the whole-house smart market, there is still significant growth potential in terms of both the maturity of product devices and the accumulation of technology and data. Against this backdrop, accelerating the integration and comprehensiveness of smart home devices is a key challenge that domestic market manufacturers urgently need to address Thus, Liu Yun, senior analyst of IDC China, said: "China's whole house intelligent market has broad development space. With the strong support of national policies, with the improvement of residents' consumption level and the change of consumption concept, market demand will increase. Manufacturers should actively enhance their product, technology, and service capabilities. Combining their own strengths, they should formulate differentiated development strategies and seek greater opportunities for development during the market's scaling-up period.
Smart Home Market Expand in 2022 and Have Broad Prospects for Future Development-China.exportsemi.com
