Not long ago, Chen Lu, editor-in-chief of China exportsemi Net, conducted an exclusive interview with Li Xiaoqiang, general manager of the Energy Storage Division of 3Nod Group. Regarding the market trends of new energy, 3Nod Group conducted in-depth discussions on the layout and goals of new energy projects, as well as overseas market strategies.
The following is the text version of the interview:
Chen Lu: Hello friends, sitting next to me is Mr. Li Xiaoqiang, the general manager of the energy storage division of Sannuo Group. Today we will conduct a simple interview with Mr. Li to learn about Sannuo Group’s layout and future strategies in the energy storage sector. I will briefly introduce to you the background of 3Nod Group’s entry into the energy storage market .
Li Xiaoqiang: In fact, in the early stages of the development of the energy storage industry, 3Nod did two years of preliminary market research and officially launched the energy storage project at the beginning of this year. In the past year of development, Sannuo's energy storage has grown from 0 to 1, from scratch, and is just on the right track.
Chen Lu: What will be the market demand trend for energy storage in the next few years ?
Li Xiaoqiang: The outdoor energy storage industry is developing very rapidly. After several years of development, household storage across the world has achieved rapid development driven by China's energy storage industry. As far as Sannuo is concerned, we have initially established a complete production and manufacturing base, including complete R&D, ID design, structural design, etc., and a series of supporting institutions. I believe that after a development cycle of 3-5 years, Sannuo is able to achieve this scale with an annual turnover of more than 10 billion.
Figure 1: Exclusive interview with Li Xiaoqiang, general manager of the Energy Storage Division of 3Nod Group
Chen Lu: What is the vision , or goal, for the future development of 3Nod Group’s energy storage division ?
Li Xiaoqiang: 3Nod has always been known for its manufacturing and OEM business, so we are also adopting such a strategy in the energy storage industry. We hope to provide good services to some domestic and foreign energy storage brands. We use our OEM and even some design advantages to help brands achieve their goals, and at the same time achieve our own goals in the energy storage business.
Chen Lu: What layout is 3Nod doing in terms of technology , market and channels ?
Li Xiaoqiang: First of all, our markets are all overseas. In fact, the real consumer groups are currently dominated by consumer groups in developed countries and regions such as the United States, the European Union, and Japan. At present, we are very pleased that we have successfully realized that the energy storage products independently produced, designed and manufactured by 3Nod will be sold in the US market in 2023. At the same time, we will also cooperate with these overseas brands, including channel providers, providing them with customized relocation and storage products.
Chen Lu: What strategies are currently adopted to cooperate with enterprises in these domestic industry chains ?
Li Xiaoqiang: We take advantage of 3Nod's production, manufacturing, capital and other platform advantages to fully cooperate with these first-line brands, which will ultimately help our entire energy storage industry truly gain a foothold in the country and even go global.
Chen Lu: Does 3Nod have any unique advantages compared with domestic manufacturers in terms of overseas channels?
Li Xiaoqiang: I think 3Nod’s advantage actually lies in its relatively early deployment overseas. For example, if we established a subsidiary in the United States, we can use local personnel (staff) to serve the United States. Some local brand customers. Sannuo is already a world-class presence in the field of digital audio, so we will also give full play to our advantages in other industries. Through complementary advantages, including the utilization of resources, we will eventually be able to provide services to companies such as the U.S. market. Provide localized services to local customers. This is also what I think is our most distinctive and advantageous place at the moment.
Chen Lu: Which products of 3Nod have begun to enter overseas markets?
Li Xiaoqiang: What I particularly want to introduce today is the SN-1000 portable storage product behind me. We spent about ten months to build this product by gathering the superior resources of the entire group. It is completely independently designed and produced, and has passed some of the most stringent safety certifications from the European Union and the United States. There are many tests that other companies generally do not do. However, we have invested huge funds and resources to do these tests. Our purpose is to make our products truly recognized by consumers. This product is currently on sale on the Amazon online platform and can be recommended to all partners.
Chen Lu: In addition to moving storage, what other products is Sannuo planning ?
Li Xiaoqiang: In terms of mid- to long-term planning, we will definitely develop from moving storage products to household storage products in the future, and finally develop into a product path such as industrial and commercial storage products. We will use a lot of new materials and new technologies, such as third-generation semiconductors, gallium nitride, silicon carbide, high-voltage DC technology, including the latest semi-solid and solid-state battery technologies, etc. These are our current Trying. At the same time, we are gradually growing our team, and we also very much welcome entrepreneurs in the entire industry who currently have advantageous resources and super abilities, or are technical experts in this field, to work with us. Getting up to create better products and serve more users is one of our goals.
Chen Lu: What means do you plan to use to achieve your sales goals overseas next year ?
Li Xiaoqiang: In overseas markets, we expect our share to exceed 90% next year. The first is that we need to use more comprehensive products to occupy the market. The second is that we need to provide higher quality products, which means that we will develop and produce leading products in this industry. Then I believe there are very good products. Combined with our products, we have very good overseas channels. At the same time, we will also cooperate with these overseas e-commerce media, including these overseas offline brand channels. Through the integration of online and offline, I believe this will definitely help us launch products. Complete our sales tasks for next year.
Chen Lu: What kind of business model will Sannuo adopt to integrate domestic peers and the power of the middle and lower reaches of the industrial chain to help you achieve your goals?
Li Xiaoqiang: In short, we will use all possible tools and means to call on all participants to cooperate with us. Make full use of the advantages of Sannuo, a big brand, and ultimately achieve a win-win cooperation model and situation for everyone.
