At the [2024 International Components Industry Chain Expansion Forum ], Mr. Wang Zhilong (Simon), founder and CEO of Yeehai Global /China Exportsemi, brought a keynote speech on "China's Global Expansion Strategy of Semiconductors and Components". And put forward differentiated marketing strategy suggestions for different types of enterprises.
In today's globalized economic context, companies in the component industry chain are facing unprecedented opportunities and challenges to go overseas. Different types of component companies need to adopt differentiated marketing strategies in the process of going overseas to better adapt to the needs of the international market and enhance brand influence and market share. From the perspectives of original manufacturers, solution providers and agents, China Exportsemi will discuss how companies in the component industry chain should formulate effective overseas marketing strategies.
Figure: Mr. Simon, founder and CEO of Yeehai Global/China Exportsemi, delivered a keynote speech on "Global Expansion Strategy of China's Semiconductors and Components".
Photo: Mr. Wang Zhilong pointed out that different niche promotion methods are different
1. Original factory: strengthen brand and technical strength to create professional endorsement
For the original manufacturers of the component industry chain, brand and technical strength are the core of overseas marketing. OEMs need to strengthen their advantages in R&D, manufacturing and technological innovation, and showcase the latest products and technological achievements to enhance brand awareness by participating in international exhibitions, technical forums and other activities. At the same time, the original factory also needs to pay attention to the protection of intellectual property rights to ensure that its own technological achievements are not infringed.
In terms of marketing strategy, the original factory can take the following measures:
Precise positioning of the target market: According to the characteristics of the product and market demand, accurately locate the target market, understand the local culture, regulations and customer preferences, and provide a strong guarantee for the product to go overseas.
Strengthen brand promotion: Strengthen brand promotion through various channels such as advertising, public relations activities and social media, and enhance the brand's visibility and reputation in the international market.
Provide customized solutions: according to the needs of different customers, provide customized solutions, and demonstrate the advantages of the original factory in technology research and development and innovation capabilities.
Establish partnerships: Establish close cooperative relations with local distributors, agents and system integrators to jointly develop the market and increase product sales.
2. Solution providers: focus on channel development and customer service
Solution providers play an important role in the component industry chain, they are responsible for bringing the original products to the market, providing customers with professional technical support and after-sales service. In the process of overseas marketing, solution providers need to focus on channel expansion and customer service to better meet the needs of international customers.
In terms of marketing strategy, solution providers can take the following measures:
Expand diversified channels: Expand the international market through multiple online and offline channels, such as e-commerce platforms, social media and traditional distribution channels, to increase product exposure and sales.
Improve the quality of customer service: provide professional technical support and after-sales service, solve the problems encountered by customers in the process of use, and improve customer satisfaction and loyalty.
Establish a localization team: Establish a localization team in the target market, understand the local market demand and regulations, and provide customers with more intimate services.
Carry out joint marketing activities: Carry out joint marketing activities with OEMs, agents and other partners to jointly increase brand awareness and market share.
3. Agents: Focus on market insight and rapid response
As an important part of the component industry chain, agents need to pay close attention to market dynamics and customer needs, respond quickly to market changes, and provide customers with efficient and professional services. In the process of overseas marketing, agents need to focus on market insight and quick response ability to better meet the needs of international customers.
In terms of marketing strategy, agencies can take the following measures:
In-depth understanding of market demand: Through market research and analysis, we can gain an in-depth understanding of the demand and competitive situation of the target market, and provide strong support for products to go overseas.
Establish a rapid response mechanism: Establish a rapid response mechanism for customer needs and market changes to ensure that customers can quickly provide solutions and services.
Optimize supply chain management: Strengthen supply chain management to ensure product quality and delivery time, and improve customer satisfaction and trust.
Carry out customized promotion activities: According to the characteristics of the target market and customer needs, carry out customized promotion activities, such as technical seminars, product exhibitions, etc., to enhance brand awareness and influence.
Figure: Yeehai Global's globalization solution based on customer path
To sum up, different types of companies in the component industry chain need to adopt different strategies in the process of overseas marketing. The original factory should strengthen its brand and technical strength to create a professional endorsement; Solution providers should focus on channel expansion and customer service; Agents need to focus on market insight and quick response capabilities. By accurately targeting target markets, improving customer service quality, establishing localized teams, and optimizing supply chain management, companies in the component industry chain can better adapt to the needs of the international market and enhance brand influence and market share.
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