According to South Korean media outlet The Elec, Apple is actively pursuing partnerships with LG and Samsung to acquire MicroOLED displays for use in its upcoming affordable version of the Vision headset.
According to the report, Apple has sent an Invitation to Information (RFI) to the two industry-leading display manufacturers, asking for detailed "technical information required for product development". Apple has put forward specific specifications for the display, including a size of 2.0 to 2.1 inches and a pixel density of about 1700 PPI.
The high price tag has been one of the key factors hindering the mass adoption of its Vision series headsets. Therefore, through its partnership with LG Display and Samsung Display, two display technology giants, Apple aims to acquire lower-cost Micro-OLED displays, thereby reducing the overall cost of headsets. This strategic adjustment will not only enable more people to afford Apple's headsets, further promote the popularization of AR/VR technology, but also bring broader market space and development opportunities for Apple.
LG Display and Samsung Display have deep accumulation and rich experience in the field of display technology, and are recognized as leaders in the industry. Apple's choice to cooperate with these two companies is undoubtedly due to their leading edge in Micro-OLED technology and mature supply chain system. The cooperation between the two companies will facilitate the integration and optimization of the supply chain, improve production efficiency, and reduce production costs, thereby ensuring that Apple can launch more competitive headsets on time and in quantity.
Picture: Apple seeks Micro-OLED from LG and Samsung (Source: CnBeta)
While Apple tweaked the display's specifications to keep costs down, it didn't sacrifice the user experience. It is reported that the new version of the headset will use a 2.0 to 2.1-inch Micro-OLED display with a pixel density of about 1700 PPI. While this specification is a compromise over the top-of-the-line specs of the Apple Vision Pro, it still maintains high image quality and clarity to meet the basic needs of users in AR/VR experiences. At the same time, by optimizing the software algorithms and hardware design, Apple will also strive to improve the overall performance and user experience of the headset.
With the in-depth cooperation with LG Display and Samsung Display, Apple is expected to launch more cost-effective AR/VR products in the future. These products will not only cover a wider range of price ranges to meet the needs of different user groups, but will also promote the development and popularization of the entire AR/VR industry. As a leader in the technology industry, Apple's every strategic adjustment and technological innovation will have a profound impact on the industry. We have reason to believe that under the leadership of Apple, AR/VR technology will usher in broader development prospects and infinite possibilities.
In short, Apple's move to join hands with LG Display and Samsung Display to build a new chapter of Micro-OLED headsets is an important strategic adjustment for it to deepen its AR/VR layout, reduce product costs, and accelerate market popularization. This move will not only further consolidate Apple's leading position in the wearables market, but also inject new vitality and impetus into the entire AR/VR industry. We look forward to Apple's ability to bring more amazing AR/VR products to users in the future, bringing users a more immersive experience."
