In the field of new energy vehicles, technological breakthroughs often mean the reshaping of the industry pattern. Changan Automobile's recent major progress in battery technology has undoubtedly dropped a bombshell on the entire industry. Its Jingzhongzhao all-solid-state battery, with an ultra-long range of 1,500 kilometers and significantly improved safety, is expected to completely subvert the existing new energy vehicle market pattern.
1. Technological breakthrough: a double revolution in battery life and safety
The launch of Changan Jinzhongzhao's all-solid-state battery marks a new level of new energy vehicles in terms of endurance and safety. The battery has an energy density of up to 400wh/kg and a range of more than 1,500 kilometers on a full charge, which not only significantly alleviates consumers' range anxiety, but also provides greater convenience for long-distance travel. In addition, through AI remote diagnosis technology, the safety of the battery has been improved by 70%, which is undoubtedly a revolutionary breakthrough in the context of the current liquid lithium battery still facing problems such as thermal runaway and fire.
2. Market layout: Diversified product matrix to meet diversified needs
In the next three years, Changan Automobile plans to launch 35 new digital and intelligent vehicles, covering a variety of models such as small SUVs, mid-size SUVs, and medium-large MPVs. Among them, Changan Qiyuan will launch 10 products, 10 dark blue cars, and 7 AVATR models. This diversified product layout not only meets the needs of different consumer groups, but also shows Changan Automobile's comprehensive efforts in the new energy vehicle market.
Specifically, Changan Qiyuan's economic transportation small SUV and mid-size SUV will meet the needs of families for daily commuting and urban travel; Medium and large MPVs are aimed at the family and business travel markets. Deep Blue Auto's compact sedans, large six-seater SUVs and new hard-core models will cover a wider range of consumer groups, especially those who have needs for personalization and outdoor travel. As a high-end brand, AVATR will launch medium and large five-seater SUVs, large six-seater SUVs and medium and large sedans, which will focus on luxury and technology to meet the needs of high-end consumers.
Figure: Changan Automobile's big move: the all-solid-state battery of the Jingzhongzhao is coming, and the 1500-kilometer range subverts the new energy pattern?
3. Globalization and Intelligent Strategy: Building Core Competitiveness
Changan Automobile has not only made a breakthrough in battery technology, but also made an in-depth layout in the strategy of intelligence and globalization. Based on the intelligent technology empowered by the SDA platform and the Tianshu large model, Changan Automobile will launch a number of functions such as "Tianshu Intelligent Driving", "Tianyu Cockpit" and "Tianheng Chassis". For example, Tianshu Intelligent Driving will take the lead in installing lidar on 100,000-yuan models in August 2025 to achieve collision avoidance in extremely dark environments and extreme weather, and the night vision traffic capacity is the best in the same class. The launch of these technologies will enable Changan Automobile to compete fiercely with competitors such as Tesla and BYD in the field of intelligence.
In addition, Changan Automobile is also actively promoting its globalization strategy, and plans to start production at its Rayong plant in Southeast Asia in 2025, officially entering the globalization 2.0 stage, and launching its brand and expanding its market in the European market. This will further enhance Changan Automobile's international influence and enable it to occupy a place in the global new energy vehicle market.
4. Industry impact and market prospects: Promote the development of the new energy vehicle industry
The launch of Changan Jinzhongzhao all-solid-state battery will have a profound impact on the entire new energy vehicle industry. First, its technological breakthrough will lead the industry to develop higher energy density and safer battery technology, forcing other car companies to accelerate their R&D progress. Secondly, Changan Automobile's diversified product planning will meet the needs of different consumer groups and promote the further expansion of the new energy vehicle market.
However, Changan Automobile is also facing fierce market competition. Tesla, BYD and other leading companies are also making continuous efforts in battery technology and product layout. For example, Tesla's 4680 battery and BYD's blade battery have both made significant progress in energy density and safety. In addition, traditional car companies such as Volkswagen and Toyota are also accelerating the transformation to the new energy field, and the market competition will become more intense.
5. Challenges and future prospects
Although Changan Jinzhongzhao all-solid-state batteries have made major breakthroughs in technology, Changan Automobile still faces many challenges in the process of mass production and market promotion. On the one hand, the mass production cost control and production process optimization of all-solid-state batteries are the key. At present, the manufacturing cost of all-solid-state batteries is relatively high, and how to reduce costs while ensuring performance is a problem that Changan Automobile needs to solve. On the other hand, the market competition is becoming increasingly fierce, and competitors such as Tesla and BYD continue to make efforts in battery technology and product layout, and Changan Automobile needs to continue to increase R&D investment to maintain its technological leadership.
In addition, brand building and marketing are also areas that Changan Automobile needs to focus on. In the new energy vehicle market, consumers' perception and trust in the brand have an important impact on purchase decisions. Changan Automobile needs to enhance brand awareness and reputation through effective brand building and marketing, and win the recognition of consumers and the favor of the market.
6. Conclusion
The release of Changan Jinzhongzhao all-solid-state battery marks a new level of technological breakthrough and strategic layout in the field of new energy vehicles. By improving battery performance, enriching the product matrix, and promoting the strategy of intelligence and globalization, Changan Automobile is expected to occupy a favorable position in the future market competition. However, technological breakthroughs are only the first step, and how to transform technological advantages into market advantages is the greater challenge that Changan Automobile needs to face. In the context of increasingly fierce competition in the new energy vehicle market, Changan Automobile needs to continue to increase R&D investment, maintain technological leadership, and strengthen brand building and marketing to win the recognition of consumers and the favor of the market. In the future, with the gradual maturity and mass production of all-solid-state battery technology, the cruising range and safety of new energy vehicles will be further improved, bringing consumers a more convenient and environmentally friendly travel experience, and injecting new impetus into the sustainable development of the entire new energy vehicle industry.
