Intelligent robots from science fiction to reality, the robot industry is surging, when players at home and abroad want to take the lead in the field of humanoid robots, domestic lawn mowing robots are quietly occupying the lawn of foreigners.
Technological innovation: Break through the boundaries of intelligence and accurately perceive the environment
Intelligent navigation and positioning can be called the "brain center" of lawn mower robots, which determines the planning and execution accuracy of their operation paths. Domestic lawn mower robots are flourishing in this field, and Ninebot's Navimow series is an exemplary one, combining RTK, vision and multi-sensor technology, RTK positioning accuracy reaches the amazing centimeter level, as if equipping the robot with an accurate "global positioning instrument", no matter how complex the turf terrain, can accurately plan the route. It is also comparable to Songling Robot, which uses GPS+RTK+radar scheme to provide stable and reliable positioning guarantee for the robot's operation on the vast lawn; Ecovacs has taken a different approach, relying on the binocular vision solution to give the robot a pair of "smart eyes" to achieve navigation and positioning through image recognition. Dreame's 3D LiDAR + OmniSense 3D ultra-sensing system perceives the lawn environment in an all-round way, leaving no detail behind.
In the face of complex and changeable outdoor environments, domestic lawn mower robots show excellent environmental perception and adaptability. With 3D lidar and super sensing systems, the Dreame lawn mower robot has a good understanding of the slope of the lawn, the undulation of the terrain, the distribution of vegetation and other information. Many products have an IP66 waterproof rating, which is like wearing a sturdy "raincoat" without fear of rain; The solar charging function cleverly uses natural energy to allow the robot to continue to last on sunny days and adapt to various scenarios. Ninebot has even launched an "animal-friendly model" for the German market, fully considering the local ecological environment and usage habits, showing strong environmental adaptability and customization capabilities.
Figure: Domestic lawn mower robot took the lead in opening up overseas markets
Market expansion: Europe and the United States have made breakthroughs, and the global layout has begun to take shape
According to relevant data, in 2023, North America will account for 36% of the global market share of lawn mower robots, and Europe will account for 30%. The European market is expected to grow at a CAGR of 10.3% between 2022 and 2032, and the market for lawn mower robots has great growth potential. In these two main markets, domestic lawn mower robots are constantly increasing their market share by virtue of technological innovation, cost-effective advantages and rapid response capabilities.
In the international market, domestic lawn mower robots have achieved remarkable results in the two core markets of Europe and the United States. Ninebot's Navimow series performed well, with overseas sales of nearly 600 million yuan in the first three quarters alone, covering more than 30 countries around the world, and occupying a leading position in the global bury mower market. The sales volume of Songling Robot's products in the North American market has grown rapidly and has become a popular choice for local consumers; After selling more than 40,000 units in the European market, Ecovacs' lawn mower robot has successfully entered the US market, further expanding its international footprint.
In order to make products closer to overseas consumers, domestic lawn mower robot companies actively build diversified sales channels. As early as 2022, Ninebot began to deploy its overseas offline sales network, and has now settled in more than 300 distribution stores in more than 10 EU countries, allowing consumers to experience the charm of products firsthand. Many companies have also cooperated with overseas offline supermarkets and used e-commerce platforms such as Amazon to build an online and offline integrated sales system to conveniently deliver products to consumers around the world.
Cost and cost performance: The advantages of the supply chain are highlighted, and the leasing model is innovative
China's complete supply chain system is a strong backing for domestic lawn mower robots, from raw material procurement to parts production, to the assembly of the whole machine, all links are closely coordinated, greatly reducing production costs. The price of similar domestic products is only 60%-70% of that of European and American brands, and Ninebot's Navimow i series, which offers high-end configurations at a price of less than 999 euros, stands out in overseas markets with its ultimate cost performance, allowing more consumers to enjoy the convenience of intelligent mowing.
Some enterprises have innovatively launched leasing models, which further lowers the threshold for users. With a monthly rental fee of only 30%-50% of the labor cost, the rental model is undoubtedly an attractive option for consumers who have a need for the functionality of a lawn mower but do not want to invest a large amount of money at once. This innovative business model not only broadens the market coverage, but also allows more people to recognize and accept the emerging product of lawn mower robots.
