How Chinese Companies Overcame Western Barriers to Lead the Industry

(Shenzhen, February 27, 2025) – At a time when the global new energy vehicle industry is mired in "charging anxiety", a technical dark war around the "heart" of charging piles is rewriting the rules of competition - at the 2025 International New Energy Industry Marketing Summit* Under the spotlight, Lu Zhou, general manager of marketing of Shenzhen UUGreenPower China, delivered a keynote speech on "High-quality Full-Scene Multi-path Charging and Swapping Solution". It shows the world the way of Chinese companies to break the game: this hidden champion, which occupies the top three in the global charging module market, has torn apart the technical defense line of European and American companies for 20 years with three core technology strategies. From a supporting manufacturer that has been strategically invested by Star Charging and ABB, to a leader who leads the formulation of supercharging standards; From the catch-up of liquid-cooled supercharging technology to the subversive of redefining the industry's technical route with independent air duct solutions, UUGreenPower's advancement road reveals a cruel reality: in the "heart war" that determines the lifeblood of future energy infrastructure, the Chinese army is using "technological innovation." and "globalization and localization going global" to reshape the global industrial pattern.

Pictured: Lu Zhou, General Manager of Marketing of Shenzhen UUGreenPower China, speaks at the 2025 International New Energy Industry Marketing Summit

Pictured: Lu Zhou, General Manager of Marketing of Shenzhen UUGreenPower China, speaks at the 2025 International New Energy Industry Marketing Summit

1. The triple realm of globalization: decoding the "sea exit formula" of UUGreen Power

As one of the top three companies in the global market in the field of charging modules, UUGreenPower's global journey can be called the epitome of the globalization and upgrading of China's new energy industry chain. Luzhou divides it into three strategic stages: the "product going overseas" stage from 2017 to 2021, which quickly cuts into the European market by binding international giants such as ABB; In 2022, the "service going overseas" phase will be launched, and localized service centers will be established in Vietnam, Malaysia, and Italy; In 2023, the "manufacturing overseas" phase will be launched, and a North American production base will be established in response to the 55% localized production requirements of the US IRA.

This gradual layout of "product-service-manufacturing" actually implies the underlying logic of the globalization of China's new energy enterprises. In the early stage of technology accumulation, technical verification is achieved with the help of international brand channels; In the period of market scale expansion, competitive barriers are built through localized services; In the new stage of intensifying policy constraints, we will break through trade barriers with localized manufacturing. This strategic flexibility of dynamic adjustment has enabled UUGreenPower to quickly turn to emerging markets such as the Middle East and Southeast Asia when the growth rate of the European electric vehicle market slows down, and the proportion of overseas business will exceed 40% in 2023. In this technological breakthrough battle, Yeehai Global incarnated as a "digital navigator", using the precise guidance capabilities of Google, LinkedIn and other platforms to clear the way for UUGreenPower's global "three-stage leap". When the hard power of technology meets the soft penetration of digital marketing, the "traffic matrix" built by this cross-border marketing expert is transforming the technical advantages of China's charging modules into the rule-making power of the global market.

Figure: UUGreenPower's global layout

It is worth noting that this path of globalization is in stark contrast to the IT industry. As Lu Zhou said, "New energy manufacturing presents the characteristics of 'China-led-global diffusion', which is completely different from the traditional IT industry led by the United States. "This difference essentially stems from the fact that China has established a complete industrial chain ecology in the field of new energy, from lithium mining to battery manufacturing, from charging facilities to smart grids, China has formed a system advantage that is difficult for other economies to replicate.

2. The speed of life and death of technology iteration: the "arms race" of charging modules

As the "heart" of the charging pile, the technological innovation of the charging module directly determines the evolution direction of the entire industry. According to the data disclosed by Luzhou, the charging module accounts for 40%-50% of the cost structure of the charging pile, and its performance parameters directly affect the user experience of 80% of the charging pile. This core position makes the charging module field is staging a "technological arms race" comparable to the chip industry. In this battle related to the commanding heights of technology, the charging efficiency of 97% is like a watershed - the latest silicon carbide charging module released by UUGreenPower has achieved 97 in laboratory measurements through topology innovation and three-dimensional heat dissipation technology5% energy conversion efficiency. Supporting this breakthrough is a technology matrix of 214 core patents covering the three major fields of materials science, thermodynamic simulation, and power electronics, which are like precision gears, biting the absolute speed of Chinese companies in the global charging race.

At present, the industry is facing four major technical directions: the charging voltage platform jumps from 400V to 1000V platform, and realizes the critical point of "charging 80% in 15 minutes" for oil vehicles; The service life of the equipment has evolved from 3~5 years to 8~10 years of high reliability standard; Noise control from 65dB to 55dB, silent experience optimization, and commercial breakthrough of V2G vehicle-to-network interactive technology. UUGreenPower's three major technical routes, traditional air-cooled, liquid-cooled supercharging, and independent air duct solutions, are differentiated solutions to meet these challenges.

Figure: UUGreenPower believes that a single technical route cannot meet the needs of multi-scenario applications, so UUGreenPower has three technical routes

Among them, the strategic choice of independent air duct technology is particularly noteworthy. UUGreenPower draws on the mature industrial experience of photovoltaic inverters and industrial UPS to choose the upgrade route of air-cooled technology. Behind this decision is a profound economic consideration: compared with the liquid cooling technology route, independent air duct technology can achieve the same high reliability and long life as liquid cooling, but the overall system cost is reduced by nearly 30% compared with liquid cooling, and it is expected to further reduce costs with the popularization of applications. This kind of "moderately advanced" technical route reflects the balance wisdom of Chinese enterprises between technological innovation and commercial implementation.

3. The battle of restructuring the industrial ecology: from products going overseas to manufacturing and services going overseas

Lu Zhou's repeated emphasis in his speech on "less involution, more innovation" actually shows the key proposition of the globalization of China's new energy industry. When the power of the charging module is iterated from 40kW to 60kW, and when the construction of supercharging stations is rolled out from pilot cities to the whole country, the industrial competition has shifted from a single product competition to a systematic solution competition.

This shift is particularly evident in overseas markets. In the European and American markets, charging pile operators are far more sensitive to the cost of the whole life cycle of equipment and operation and maintenance services than the purchase price itself. UUGreenPower established an intelligent manufacturing base in the United States earlier, set up an overseas operation and maintenance service center, and avoided the market-side supply and demand fluctuations caused by changes in international trade policies to the greatest extent through the overall way of "manufacturing + service", realized rapid response to customer needs with localized production and close services, and built an unshakable competitive barrier from multiple dimensions.

4. The ultimate proposition of high-quality development: the construction of a sustainable business ecosystem

When the speech focused on "high-quality" development, Luzhou gave an enlightening industrial observation: the new energy industry is experiencing a shift from "policy-driven" to "market-driven". The market boom that was spawned by subsidy policies in the early days is being redefined by market-based indicators such as life-cycle cost, environmental friendliness, and user experience.

Nowhere is this shift more evident than in the field of charging infrastructure. In the early days, the construction boom led to a large number of low-quality charging piles flooding the market, and now operators are paying more attention to indicators such as equipment utilization, maintenance costs, and value-added services. UUGreenPower has made a technological breakthrough in extending the actual service life of the module from 3~5 years to 8~10 years, which is not only an iteration of the product level, but also a practical exploration of the high-quality development of the industry, and reshaping the value chain of the entire industry through the change of the underlying business logic.

In the context of globalization, this high-quality transformation is more urgent. The EU's upcoming CBAM carbon tariff mechanism and the United States' rigid requirements for localized production have forced Chinese companies to build a green supply chain system. UUGreenPower adopts an intelligent, energy-saving and environmentally friendly production model in its North American factories, not only to meet policy requirements, but also to prepare for the rising global carbon costs in the future.

Conclusion: The "Chinese Plan" for the New Energy Revolution

Looking back at the historical node in 2025, UUGreenPower's globalization path reveals the evolutionary trajectory of China's new energy industry: from technology followers to standard setters, from product exporters to ecological builders, from market pioneers to value leaders. The essence of this transformation is the leap of Chinese enterprises from "physical competition" to "mental competition" in the global energy revolution.

As Lu Zhou emphasized at the end of his speech, "True globalization is not a simple market expansion, but a systematic output of technical capabilities, business models, and industrial standards." "When China's new energy companies begin to rewrite the technical route of charging facilities with independent air duct technology, reconstruct the rules of the game in overseas markets with localized services, and reshape business logic with full life cycle thinking, this marks the beginning of a new era - the "Chinese plan" of the new energy revolution is becoming the source code of global industrial transformation.

In this magnificent energy revolution, the strategic determination and innovative wisdom displayed by Chinese enterprises are not only related to the success or failure of business competition, but also determine the speed and quality of mankind's transition to a sustainable energy system. When Shenzhen proposes to build a "supercharging city", and when UUGreenPower's charging modules light up optical storage and charging stations in overseas markets, we see not only the rise of Made in China, but also a global picture of the new energy era being redrawn.

Footnote:
The 2025 International New Energy Industry Marketing Summit and the inaugural release of the "2025 China New Energy Industry Chain Core Competitiveness White Paper" were successfully held on Thursday, February 27, 2025, at the Shenzhen Guangming Cloud Valley International Conference Center. Hosted by Yeehai Global—a client-renowned digital marketing agency specializing in overseas markets—and co-organized by its resource platform China Exportsemi, the summit aimed to provide Chinese new energy enterprises with global expansion guidance, foster business collaboration platforms, and facilitate discussions on cutting-edge trends and commercial opportunities in the global new energy industry.