On the map of the global electric two-wheeler market, Chinese brands are dominating with an unstoppable trend. In 2023, Chinese electric two-wheeler manufacturers will dominate the top five global sales volumes, an achievement that is not only a reflection of the strength of China's manufacturing industry, but also an important milestone in the global green mobility trend.
The global leader of Chinese brands
According to market research firm Counterpoint Research, Chinese brand Yadea topped the list with a 28.8 percent market share, followed by AIMA with 15.6 percent and Tailing with 12.6 percent. Sunra and Luyuan ranked fourth and fifth with 7.3% and 7.2% market share, respectively. These five brands are not only doing well in China's home market, but also revolutionizing e-mobility on a global scale.
Figure: Global Electric Two-Wheeler Brand Market Share - 2023
Technological innovation and market strategy
The reason why Chinese electric two-wheeler brands have been able to achieve a leading position in the global market is that technological innovation and market strategy are the key. Yadea's independent R&D capabilities in motors, batteries and systems, as well as Nine's breakthroughs in the field of intelligence, have provided strong support for the improvement of product competitiveness. At the same time, Chinese brands have also excelled in cost control and market penetration strategies, and have been able to respond quickly to market changes to meet the needs of consumers in different regions.
The rise of the India market
As one of the world's largest two-wheeler markets, India has huge market potential. Counterpoint Research predicts that India will overtake China to become the world's largest two-wheeler market by 2024. India's economic growth, consumer preference and growing demand for two-wheelers in the shared mobility sector have provided new growth opportunities for Chinese electric two-wheeler brands.
The future trend of electric two-wheelers
With the global focus on environmental protection and sustainability, the electric two-wheeler market is expected to continue to grow. Technological innovations, such as the application of sodium batteries, the popularization of intelligent functions, and the trend of personalized design, will further drive the development of the market. At the same time, the deep cultivation of Chinese brands in the global market and the development of emerging markets will bring more opportunities to the electric two-wheeler industry.
Conclusion
The leading position of China's electric two-wheeler brand in the global market is not only the pride of China's manufacturing industry, but also an important contribution to global green mobility. With the continuous optimization of technological innovation and market strategies, as well as the active exploration of emerging markets, Chinese electric two-wheeler brands are expected to continue to maintain their global leadership position in the future and drive the entire industry in a more sustainable and intelligent direction.
