China's automotive industry is developing at a rapid pace, especially the rise of new energy vehicles and smart car tracks, which immerse us in the joyful dream of "a good situation", however, the words of Wei Jianjun, chairman of Great Wall Motors, have caused the industry to think deeply: "We are also a little floating now, everything is good, in fact, I think the gap is very big." "This is not only a sober understanding of Great Wall Motors itself, but also a deep reflection on the overall development of China's automotive industry. China Exportsemi collates and shares our observations and thoughts, and discusses with our readers and friends
1. the "floating" phenomenon of China's automotive industry
In Wei Jianjun's words, "being a little carried away" refers to the complacency and blind optimism that may occur in China's auto industry after certain achievements. This sentiment may mask the real gap with the international advanced level. In fact, according to the data of the International Automobile Manufacturers Association (OICA), although China's automobile production and sales have ranked first in the world for many years, there is still a big gap compared with international established automakers in key technologies such as engine efficiency, new energy technology, and intelligent systems.
Figure: Great Wall Wei Jianjun: China's automotive industry is a bit floating
2. Great Wall Motor's global vision
Wei Jianjun's global vision is reflected in the strategic layout of Great Wall Motors. The cooperation between Great Wall and BMW not only reflects the complementarity of resources, but also the process of technical learning and management experience. This cooperation model provides a new idea for the global development of China's automotive industry. According to Great Wall Motor's 2023 annual report, its sales in overseas markets increased by more than 60% year-on-year, and behind this achievement is the result of Great Wall Motor's deep cultivation and localized operation.
3. Intelligence: opportunities and challenges coexist
Intelligence is an important opportunity for the development of China's automotive industry. According to the China Society of Automotive Engineers, by 2025, the market size of intelligent networked vehicles will reach the trillion level. However, Wei Jianjun also pointed out that although Chinese consumers are extremely receptive to digitalization, China's automotive industry still needs to work the development and application of intelligent technologies. For example, at present, the chips of China's smart cars mainly rely on Europe, the United States, Japan and other countries, and the proportion of domestic self-developed chips is relatively small.
4. technological innovation and independent research and development
Technological innovation is the driving force behind Great Wall Motor's sustainable development. In 2023, Great Wall Motor's R&D investment will reach 15 billion yuan, accounting for 10% of total revenue, which is far higher than the industry average. Great Wall Motor's investment in intelligent driving, new energy technology and other fields has not only improved its own technical strength, but also contributed to the technological progress of the entire Chinese automotive industry.
5. Quality and reputation: the cornerstone of the brand
Product quality is the cornerstone of the survival and development of an enterprise. Great Wall Motors has a good reputation among Chinese consumers, but in the international market, how to further improve product quality and robustness is a challenge that Great Wall Motors needs to face. According to J.D. Power's 2023 China Vehicle Reliability Study (VDS), Great Wall Motor ranks high among domestic brands, but there is still room for improvement.
6. Conclusion
The development history of Great Wall Motors is a microcosm of the globalization and intelligence of China's automotive industry. Facing the future, Great Wall Motors needs to continue to deepen global cooperation, strengthen technological innovation, and improve product quality to achieve continuous leadership in the global automotive market. At the same time, Wei Jianjun's leadership and vision will also be an important guarantee for Great Wall Motors to meet challenges and seize opportunities.
In the current situation of the industry, Great Wall Motors and Wei Jianjun showed sobriety and introspection, which provided valuable thinking for the healthy development of China's automobile industry. We look forward to Great Wall Motor's continued leadership in the future development and contribute more to the globalization and intelligence of China's automotive industry."
