On the stage of global smartphone operating systems, the rise of Huawei's HarmonyOS is undoubtedly a remarkable phenomenon. According to the latest data from Counterpoint Research, HarmonyOS has surpassed Apple's iOS market share in China and jumped to become the second largest operating system in China. This achievement marks the strength and potential of China's self-developed operating system.
HarmonyOS's market share has grown
In the first quarter of 2024, Huawei's share of the Chinese market increased significantly from 8% in the first quarter of 2023 to 17%, while the share of iOS decreased from 20% to 16%. This change not only reflects Huawei's strong competitiveness in the domestic market, but also shows the attractiveness of HarmonyOS to users and developers.
Huawei's marketing strategy and execution
Huawei's HarmonyOS success is due to its clear market strategy and strong execution. Huawei has succeeded in expanding HarmonyOS's market share by launching 5G smartphones that compete directly with Apple. In addition, Huawei's focus on localizing its supply chain has further increased HarmonyOS 5G adoption from 9% in Q1 2023 to 50% in Q1 2024.
Industry forecasts and Huawei's responses
TechInsights pointed out in its forecast report in January this year that Huawei's HarmonyOS will replace Apple's iOS as the second largest smartphone operating system in China in 2024. Huawei's achievement is not only a validation of TechInsights' predictions, but also a recognition of Huawei's long-term technology investment and innovation capabilities.
Impact of the global market
In the global market, the share of Android and iOS both fell by 1% year-on-year, while the global share of HarmonyOS doubled to 4%. This data shows that HarmonyOS has a strong growth momentum not only in the Chinese market, but also in the global market.
Figure: Market share of smartphone operating system sales in China and globally
Epilogue
Huawei's HarmonyOS success has become the second largest operating system in China, which is a reflection of China's independent technological innovation capabilities. With the continuous optimization and ecosystem construction of HarmonyOS, it is expected to further consolidate its position in the global operating system market, bringing users a richer and more diverse intelligent experience. The rise of Huawei's HarmonyOS is not only a victory for Huawei, but also for China's technology industry.
