As the release date of the Huawei Mate 70 series approaches, its popularity is also rising. In the early stage, China Exportsemi has been tracking and reporting on the situation of this mobile phone, and the current market interest in this flagship mobile phone may be more focused on the price. As Huawei's finale new product of the year, the Mate70 series undoubtedly carries the expectations of many consumers and the attention of the market. China Exportsemi will conduct in-depth analysis and prediction of the price of Huawei Mate 70 series based on the latest market dynamics, technical details and forecasts of industry experts.
Ⅰ. the market reservation is hot, and the price conjecture is heating up
According to the latest data, the number of reservations for the Huawei Mate70 series has exceeded 3.8 million [China Exportsemi note: As of 11:30 a.m. on November 25, 2024, the number of reservations for the two major platforms of Huawei Mall and JD has exceeded 3.8 million (3.082 million + 773,000)]. The figure not only shows the high expectations of consumers for the Mate70 series, but also adds heat to the price conjecture. At a Huawei experience store in Nanjing, some consumers even asked the store staff about the price of the 1TB storage version of the Mate70Pro, showing strong market interest in the high-end configuration version.
Figure: Huawei Mate70 pricing conjecture
Ⅱ. Technological innovation and cost control, price competitiveness analysis
Huawei Mate70 series continues to make breakthroughs in technological innovation, equipped with a new generation of Kirin chips, built-in 5000~6000mAh new silicon anode battery, equipped with 1.5K equal deep quad curve screen, and supports 3D face recognition technology. Although the cost of the Mate70 series is nearly 30% higher than that of the Apple 16 series, it is reported that the price of the Huawei Mate70 series will not be higher than Apple, and the starting price may remain at 5499 yuan. This strategy demonstrates Huawei's confidence in cost control and its accurate grasp of market competitiveness.
Ⅲ. Version differences and price ranges to meet different consumer needs
The Huawei Mate 70 series is expected to be available in a variety of models, including the Mate 70, Mate 70 Pro, Mate 70 Pro+, and Mate 70 RS. The price range starts at 5,499 yuan, and the price of the top-of-the-line Extraordinary Master version may exceed 10,000 yuan. This pricing strategy not only satisfies the needs of different consumption levels, but also reflects Huawei's segmentation and precise positioning in the market.
Ⅳ. the market trend and consumer expectations, and the reasonableness of price conjecture
The market predicts that the share of global generative AI smartphone shipments will reach 19% in 2024 and 54% by 2028. This trend suggests that smartphones equipped with cutting-edge AI technology will become the mainstream of the market. The AI technology upgrade of the Huawei Mate 70 series will undoubtedly attract more consumers who pursue a high-tech experience. At the same time, the popularity of pre-orders for the Huawei Mate70 series also reflects consumers' optimistic expectations for prices.
Ⅴ. Conclusion: The price competitiveness of Huawei Mate70 series
Taking into account technological innovation, cost control, market trends, and consumer expectations, the price conjecture of the Huawei Mate70 series is reasonable. Despite the high cost of construction, Huawei has achieved a pricing strategy of "increasing volume without increasing price" through technological progress and production capacity advantages. This not only demonstrates Huawei's deep understanding of the market, but also demonstrates its competitiveness in the global smartphone market. With the official release on November 26, the price suspense of the Huawei Mate 70 series will finally be revealed, and its market performance deserves our continued attention.
