Last year, the Huawei Mate 60 series did not have any warm-up and advertising, but it was quickly sold out after its quiet release, setting off a Huawei storm. It is reported that the Mate 60 series has received an enthusiastic response from the market since its launch, and the sales volume has exceeded 14 million units, exceeding the industry's expectations. On the afternoon of this Tuesday (November 26), Huawei successfully held the launch of the Mate 70 series, which is known as the "most powerful" Mate series in history.
If the Mate 60 series released last year is equipped with a 7nm-level "Kirin 9000s" chip, which is impressive, then the core highlight of the Mate 70 is that it is equipped with Huawei's self-developed independent operating system - HarmonyOS. This system will not only be suitable for smartphones, but will also cover many fields such as smart watches, tablets, and electric vehicles. The Mate 70 series has also made a breakthrough in artificial intelligence, debuting a full-stack AI technology that works with software and hardware, enabling a series of innovative applications such as AI dynamic photos, AI air transmission, and AI message carrying. Among them, the AI air transfer function is particularly eye-catching, allowing users to send pictures or screenshots from their mobile phones to tablets, computers and other devices with a simple gesture. In addition, the Mate 70 has improved photography capabilities, enhanced applications such as real-time captioning and call translation, further enhancing the user experience.
The Mate series has always been the representative of Huawei's high-end flagship phones, shouldering the important task of Huawei's breakthrough in the high-end market. The release of the Mate 70 series is undoubtedly a key step for Huawei to gain a firm foothold in the high-end market. Yu Chengdong, CEO of Huawei's consumer business, said at the press conference: "There is no future by plagiarism, the Mate series has always been imitated, never surpassed, and only Mate can surpass Mate."
The launch of the Mate 70 is in direct competition with Apple's new iPhone 16. In recent years, Apple has underperformed in the Chinese market, while Huawei has gained more market attention with its innovative products. According to a report by market analyst Canalys, Huawei shipped 10.8 million mobile phones in the third quarter of 2023, accounting for 16% of China's market share.
Figure: Huawei Mate 70 Pro (Source: Huawei official website)
The release of the Huawei Mate 70 has also attracted a lot of attention from the international media. For example, Reuters reported: "Against the backdrop of a new US chip ban coming into effect, Huawei has released the Mate 70 smartphone." This report suggests that Huawei continues to innovate and show strong resilience despite the pressure on the global technology supply chain. Separately, CNN's report headlined: "Huawei unveils new self-developed Chinese smartphones to challenge Apple and Android phones." "This not only shows Huawei's goal to compete with the global smartphone market leader, but also highlights Huawei's independence and technological strength in the global market.
As one of the core highlights of the Mate 70 series, the HarmonyOS system has received wide attention from foreign netizens. Some Japanese netizens said that the smoothness of the HarmonyOS system even surpasses that of iOS, which shows that the HarmonyOS system has made significant progress in terms of user experience and has been recognized by some international users. Some netizens believe that the HarmonyOS system is expected to become the world's third largest mobile operating system, competing with Apple's iOS and Google's Android.
Figure: Screenshot of the evaluation part of foreign netizens
The performance of the Huawei Mate 70 series in terms of innovation has also been affirmed by foreign netizens. They said that Huawei continues to introduce new technologies and features, such as AI air transfer, which not only improves the user experience, but also demonstrates Huawei's strong strength in technology research and development. Some netizens even joked: "Could it be that foreign countries are only responsible for the concept, and China is responsible for the realization?" This comment reflects the growing emergence of Chinese companies in the field of innovation.
The release of the Huawei Mate 70 series has had a profound impact on the competition in the market. Some foreign netizens believe that the launch of this mobile phone will bring a lot of pressure to competitors such as Apple, and is expected to promote the popularity of the HarmonyOS system on a global scale. At the same time, there is also a view that although Huawei once faced difficulties after encountering US sanctions, the successful launch of the Mate 70 series shows that Huawei is gradually coming out of the predicament and occupying an increasingly important position in the high-end smartphone market.
The launch of the Huawei Mate 70 series shows us Huawei's tenacity in the face of adversity, whether it is the further optimization of the HarmonyOS system, AI, 5G, and even more advanced technologies involved, Huawei's pace of innovation has made consumers around the world full of expectations. We look forward to Huawei's continued innovation in the next generation of products, bringing more breakthrough technologies and amazing innovations.
