On September 10, 2024, the tech world ushered in two unprecedented events - Huawei and Apple, two tech giants, unveiled their latest smartphone products on the same day. This not only attracted the attention of consumers around the world, but also sparked extensive discussions and heated discussions on social media. However, the editor of China Exportsemi saw an interesting phenomenon, and the views of domestic and foreign netizens on this incident showed a surprising attitude. Many netizens in China have a sarcastic and disparaging attitude towards Huawei, touting Apple; On the other hand, overseas netizens generally praised Huawei's innovation ability and perseverance, while expressing disappointment with Apple's performance. In this article, China Exportsemi will try to analyze this phenomenon from multiple dimensions and explore the reasons.
1. the release of new products: a direct contest of scientific and technological strength
Huawei released the world's first triple-fold screen mobile phone, the Mate XT Ultimate Design, at the "Ultimate Design" ceremony (Related:Highlights of Huawei New Product Launch)and the new product launch conference of HIMA. With its unique triple-fold design, large 10.2-inch screen size, and ultra-slim body (only 3.6mm thick when unfolded), this phone brings users an unprecedented visual feast and portable experience. This is likely to be another trend in the smartphone industry. At the same time, Huawei also launched the five-seater version of the M9 and the Luxeed R7 SUV, further expanding its smart car business.
Apple, on the other hand, has released the iPhone 16 series, which is equipped with AI features (not available yet) to improve user experience, image processing, and intelligent operation. However, compared to the disruptive innovation of the Huawei Mate XT, the iPhone 16 seems to be slightly lacking in innovation and fails to fully meet the high expectations of the market.
Figure: Huawei VS Apple press conference: The "innovation concept" of Chinese and global netizens
2. the pluralistic collision of public opinion at home and abroad
Domestic public opinion:
In China, some netizens are critical of Huawei, believing that its new products are overpriced and lack of innovation. These views may be influenced by a variety of factors, such as fierce market competition, changes in consumer psychological expectations, and the complexity of online public opinion. However, it is important to note that this critical voice does not represent the views of all domestic consumers.
The editor of China Exportsemi agreed with Huawei, as a representative of China's high-end intelligent brand, is constantly building China's high-end brand image through technological innovation, which is not easy, and it is gratifying that he is succeeding step by step. Since it is a high-end brand, its flagship products must be aimed at high-end customers, and the price must not be low. If you deny Huawei's ability to innovate just because you can't afford it, is it too narrow and ignorant?
Overseas Public Opinion:
In contrast, overseas netizens' attitudes towards Huawei are more positive and positive. They generally praised Huawei's breakthrough and innovation ability in folding screen technology, and believed that the Mate XT was an epoch-making product. At the same time, some overseas netizens also expressed disappointment with Apple's performance, believing that the iPhone 16 has made no achievements in innovation. This difference may be due to differences in consumer preferences and perceptions of technology products in different countries and regions.
The editor of China Exportsemi believes that Apple has shown a weak innovation since Steve Jobs has gone, and there has been no exciting product or technology for decades. After the announcement of failure in the field of smart cars, the field of AI is also showing a trend of lagging behind. Will Apple be able to make a breakthrough in the field of AI through cooperation with other top AI companies in the future? Editor of China Exportsemi believes that it is still unknown, but this will be a world-class battle for the smart consumer products industry, we can wait and see!
Figure: What do foreign netizens say about Huawei mate XT? Partial comments
3. Analysis of the reasons behind the phenomenon
1. Technological innovation and brand recognition:
In recent years, Huawei has continued to increase its R&D investment and launched innovative products and technologies. This continuous innovation effort has not only enhanced Huawei's brand image, but also won recognition and praise from overseas consumers. In contrast, Apple, while still the leader in the global smartphone market, seems to be a little sluggish in innovation and has not been able to continue to lead the industry.
2. Marketing Strategies and Marketing Methods:
Huawei and Apple also differ in their marketing strategies and marketing methods. Huawei pays more attention to technological innovation and user experience improvement, while Apple focuses more on brand building and market positioning. This different marketing strategy has also led to differences in consumers' perception and evaluation of different brands.
3. Cultural Differences and Consumer Psychology:
There are differences between domestic and foreign consumers in terms of cultural background, consumption habits and psychological expectations. This difference also affects their perception and evaluation of technology products. For example, domestic consumers may pay more attention to cost-effectiveness and practicality, while overseas consumers may pay more attention to technological innovation and brand experience.
4. the future outlook: science and technology competition and brand competition
The launch of new products by Huawei and Apple on the same day is not only a contest of technological strength, but also a game of brand and market strategy. In the future, with the continuous advancement of technology and the continuous change of the market, the two companies will continue to compete fiercely in areas such as smartphones. However, regardless of the outcome of the competition, the continuous advancement of technology and the continuous improvement of consumer demand will become an important driving force for the development of the industry.
For Huawei, continuous R&D investment, technological innovation and user experience will be the key to maintaining its competitive advantage. At the same time, strengthening brand building and market expansion will also help it further consolidate and expand its market share.
For Apple, how to achieve technological innovation and continuous improvement of user experience while maintaining its brand image and market position will be an important challenge for it. In addition, strengthening communication and interaction with consumers, understanding and meeting their real needs will also become an important direction for its future development.
Epilogue
The release of new products by Huawei and Apple on the same day has not only aroused the attention and discussion of netizens around the world, but also allowed us to see the fierce competition and infinite possibilities in the technology industry. Both domestic and overseas consumers are expressing their opinions and evaluations of technology products in their own ways. However, neither criticism nor praise can change the fact that the continuous advancement of technology and the continuous improvement of consumer demand will be the eternal driving force for the development of the industry. Let's look forward to a brighter future for the technology industry!
