According to the market research agency Canalys, the top three in the global smart device ecosystem in the first quarter of 2024 are still Apple, Samsung, and Xiaomi.
Apple's market share is not only reflected in revenue, it also accounts for 17% of global smart device shipments. This achievement is due to Apple's comprehensive layout and deep cultivation in many fields such as smartphones, tablets, TWS earphones and smart watches. Especially in the TWS earphone market, Apple dominates with a 24% market share; In the field of tablet computers, Apple is the first with a market share of 36%, accounting for almost one-third of the market. According to industry insiders, Apple has a complete ecosystem, including hardware, software, and services. This ecosystem provides users with a seamless experience that makes Apple's products uniquely competitive in the marketplace. Apple's major products, such as iPhone, iPad, Mac, etc., are doing well in the global market. The iPhone, in particular, occupies an important position in the smartphone market due to its excellent performance, design, and ecosystem advantages.
In the first quarter of 2024, Apple ranked fifth in terms of shipments in the Chinese market, with a 5% decline in share. However, during promotional periods, such as the 618 promotion, Apple stimulates sales recovery through price reductions and promotions.
Figure: Comparison of global supplier equipment ecosystems in Q1 2024 (Source: Canalys)
While Apple has maintained strong growth momentum globally, other manufacturers are also growing rapidly, forming a diversified competitive landscape. For example, Samsung ranks first with a 20% share of global smartphone shipments, while Xiaomi is a close second with a 14% share. In Greater China, Huawei has surpassed Apple to become the largest smart device ecosystem player in the region, with a market share of 18%.
In the first quarter of 2024, the global smartphone market grew 10% year-over-year to 296.2 million units, driven by new product portfolios from manufacturers and macroeconomic stability in emerging markets. With the popularization of 5G technology and the rapid development of AI technology, the smart device market is expected to continue to maintain a growth trend. At the same time, manufacturers are also actively exploring the integration of AI technology into products to provide a more personalized and intelligent user experience.
Apple's leadership in the global smart device ecosystem is not only reflected in its high revenue and shipments, but also in its keen insight into market trends and its ability to continuously innovate. As the global market becomes more open and technology continues to advance, Apple and other smart device manufacturers will continue to drive the development of the entire ecosystem and bring more innovation and value to consumers.
