Shenzhen, February 27, 2025 - The 2025 International New Energy Industry Marketing Summit, themed "Metamorphosis for Growth: Thriving in Challenging Times," concluded at Shenzhen's Guangming International Convention Center. Organized by YeeHaiglobal, the gathering attracted nearly 1,000 global leaders, executives, and scholars to discuss technological innovation, overseas market expansion, and globalization strategies for integrated solar-storage-charging ecosystems. Mr. Qian Jiang, Business Director of China Comservice (CCS), presented a keynote analysis on global PV-storage-charging project trends.
Pictured: Qian Jiang, Business Director of China Communications Services speaks at the 2025 International New Energy Industry Marketing Summit
I. Strategic Globalization Logic of China's State-Owned Enterprises
Institutional Advantages & Market-Driven Operations
As a subsidiary jointly held by China Telecom, China Mobile, and China Unicom (2024 revenue: ¥160 billion; #98 on Fortune China 500), CCS has pioneered a "lean globalization" model through its Hong Kong-based international arm and South African regional hub. "Our overseas operations maintain minimal frontline staff while retaining 85% technical teams domestically," Qian explained, citing 10-year experience across 50+ countries. "This hybrid structure optimizes cost control amid rising visa barriers and overseas labor expenses."Market Rebalancing: MENA Emerges as Strategic Anchor
Citing TrendForce data (2025 global PV additions: 596GW), Qian highlighted shifting growth engines:
MENA: 37.5GW new capacity (71.6% incremental share), driven by Saudi Arabia, UAE, and South Africa
APAC: 1% growth in China, offset by distributed PV demand in India/ASEAN
West: Policy uncertainties (US IRA subsidies, EU CBAM) forcing Chinese retrenchment
"MENA represents the premium cut of global opportunities - akin to the meatiest fish portion," Qian analogized. "With 60% of Africans lacking stable power, it offers policy alignment, geographic proximity, and ideal testing grounds for Chinese solutions."
Model Innovation: From EPC to Capital-Integrated Exports
CCS's project portfolio demonstrates evolving approaches:
Foshan Fishery-PV Tourism Complex: 112MW project transformed mining wasteland into zero-carbon park through structural optimization (¥27M cost savings)
Guangdong Rooftop PV Initiative: EPC+O&M model monetized municipal assets via "investment-for-operation" agreements
Rural Partnerships: Legalized informal rooftop structures in Zhaoqing, creating "solar savings accounts" for farmers
"We help governments issue bonds for project development, recovering investments through 10-20 year operating rights," Qian noted. "This concession model proves particularly effective in fiscally constrained emerging markets."
II. Sector Analysis: Opportunities & Pitfalls
Competitive Edges
China's mature PV supply chain, rapid storage tech iteration, and EPC cost leadership align with surging energy demand in Global South markets.
Risk Matrix
Compliance: 40%+ localization mandates (MENA), EU carbon footprint tracing
Geopolitics: US tech containment, European "de-sinicization" trends
Market Saturation: Potential price wars from Chinese oversupply in MENA
While avoiding direct reference to price competition, Qian invoked historical lessons: "The 2012 EU-US anti-dumping sanctions remind us that market concentration risks vicious cycles."
The Lean Model Paradox
Responding to critiques of CCS's minimal overseas staffing, Qian emphasized partnerships with local contractors. However, industry observers caution that Saudi mega-projects increasingly demand embedded decision-making teams - a challenge for arm's-length collaborations.
III. Future Roadmap: From Product Exports to Standard Setting
Qian outlined three strategic vectors:
Tech Leadership: 5G-enabled drone inspections, integrated energy management platforms (e.g., CCS's Smart Construction System)
Policy Advocacy: Establishing overseas investment insurance mechanisms, promoting ASEAN-Africa standard harmonization
Business Model Evolution: Transitioning from EPC contractors to long-term operators leveraging carbon trading and electricity sales
IV. Conclusion: Balancing Aggression with Prudence
Qian's presentation encapsulated Chinese new energy ambitions and cautions. As firms "compete fiercely but wisely" in global markets, success requires balancing scale expansion with risk mitigation. "While the fish's midsection offers richest rewards," Qian concluded, "we must never disregard the bones that could choke progress."
The coming chapter of global energy competition promises turbulence, but as CCS's journey illustrates, China's hybrid approach - marrying state-backed resources with market adaptability - may yet chart a sustainable course.
Footnote:
The 2025 International New Energy Industry Marketing Summit and the inaugural release of the "2025 China New Energy Industry Chain Core Competitiveness White Paper" were successfully held on Thursday, February 27, 2025, at the Shenzhen Guangming Cloud Valley International Conference Center. Hosted by Yeehai Global—a client-renowned digital marketing agency specializing in overseas markets—and co-organized by its resource platform China Exportsemi, the summit aimed to provide Chinese new energy enterprises with global expansion guidance, foster business collaboration platforms, and facilitate discussions on cutting-edge trends and commercial opportunities in the global new energy industry.
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