There is news that Samsung is developing Galaxy AI features for the Chinese market to revive Samsung's share and influence in the domestic market.
According to Samsung's official disclosure, Galaxy AI is a set of functional suites that integrate a variety of cutting-edge artificial intelligence services, aiming to provide Chinese consumers with a more personalized and intelligent experience. In order to better adapt to the needs of the Chinese market, Samsung has chosen to partner with leading domestic technology companies such as Baidu to integrate advanced AI technology into its smartphone products. For example, Samsung plans to partner with Baidu to integrate the Ernie chatbot into the upcoming Galaxy S24 series of smartphones to provide users with a more natural and smooth voice interaction experience. In addition, the Galaxy S24 series integrates a number of AI features, including real-time call translation, instant circle search, and intelligent photo retouching.
Samsung's move is undoubtedly a powerful response to the current competitive landscape of China's smartphone market. In recent years, local Chinese brands such as Huawei and Xiaomi have gradually occupied a dominant position in the domestic market with their excellent product performance and strong brand influence. As an international brand, Samsung's share of the Chinese market once fell to less than 1%, facing severe market challenges.
However, Samsung has not given up on the Chinese market. Instead, it sees the huge potential of the Chinese market and the strong consumer demand for high-quality smart products. As a result, Samsung has decided to regain the favor of Chinese consumers by launching the Galaxy AI feature suite, driven by technological innovation.
Figure: Samsung customizes AI features in an effort to regain market share in China
In order to achieve this goal, Samsung has fully considered the usage habits and needs of Chinese consumers in the development process of Galaxy AI. Through in-depth cooperation with Chinese technology companies, Samsung has not only received advanced AI technology support, but also achieved in-depth localization of products. This makes the Galaxy AI closer to the actual needs of Chinese consumers in terms of functional design and user experience.
Industry experts point to Samsung's launch of the Galaxy AI feature suite as an important step in its strategy to revitalize the Chinese market. With this move, Samsung will not only be able to enhance its competitiveness in the smartphone segment, but also further strengthen its leading position in the global technology industry. At the same time, it will also bring more choices to Chinese consumers and promote the healthy development of the entire smartphone market.
Looking to the future, with the continuous development and popularization of artificial intelligence technology, smartphones will become one of the important application scenarios of AI technology. As a leader in the industry, Samsung has a deep accumulation of AI technology. Through continuous investment in R&D and innovation, Samsung is expected to launch more innovative and differentiated AI features in the future, bringing a smarter and more convenient experience to consumers around the world. At the same time, in the Chinese market, Samsung will continue to strengthen cooperation and exchanges with local enterprises to jointly promote the application and development of AI technology in the field of smartphones.
