On the smart car sector, the cooperation between SERES Automobile Co., Ltd. (hereinafter referred to as "SERES") and Huawei Technologies Co., Ltd. (hereinafter referred to as "Huawei") has become more and more close. On July 3, Celis announced the acquisition of the Wenjie brand assets held by Huawei and its affiliates for 2.5 billion yuan, including 919 trademarks and 44 design patents. This transaction not only reflects the importance that Cialis attaches to brand value, but also demonstrates the deep binding and long-term layout of the two parties in the field of smart cars.
Brand equity is one of the most valuable intangible assets of a business. According to market estimates, the value of the Wenjie brand assets acquired by Cialis is far more than 10 billion. This not only means that SERES highly recognizes the Wenjie brand, but also shows its confidence and determination in the smart car market. The accumulation and improvement of brand equity will win more voice and market share for SERES in the fierce market competition.
Figure: SERES acquired related assets for 2.5 billion yuan
The cooperation between Celis and Huawei began in 2021, and the two sides have launched a series of cooperation in the field of smart cars. With its advantages in communication technology and intelligent networked vehicle technology, Huawei has provided strong technical support to Celis. With its deep accumulation in the field of automobile manufacturing, SERES and Huawei jointly built the AITO Wenjie series of cars, which quickly occupied a place in the high-end intelligent electric vehicle market.
As important intangible assets of enterprises, trademarks and patents play an irreplaceable role in the construction of brand image and market competitiveness. The acquisition not only covers a number of brands such as Wenjie, AIITO, AITOAUTO, AITO SELECT, etc., but also includes key design elements of the car. This will help Celis further consolidate and enhance its brand influence, and also provide a broader space for its product innovation.
At the technical level, the cooperation between Celis and Huawei has been deepening. Huawei's HarmonyOS intelligent cockpit technology has been applied to the AITO Wenjie series of vehicles, bringing users a new intelligent driving experience. In addition, Huawei's technology accumulation in 5G, cloud computing, and big data has also provided strong support for the R&D and manufacturing process of smart cars.
With the transformation and upgrading of the global automotive industry, intelligent vehicles have become an important direction for the development of the industry. The in-depth cooperation between Seres and Huawei will undoubtedly help both parties to occupy a favorable position in the fierce market competition. However, in the face of competition from internationally renowned brands such as Tesla, as well as the competitive pressure of many emerging auto companies at home and abroad, SERES and Huawei still need to continue to make efforts in technological innovation, brand building, and market expansion.
The acquisition of the 2.5 billion brand is not only a recognition of Huawei's technical strength, but also a reflection of the in-depth cooperation between the two parties in the field of smart cars. This strategic initiative will help SERES further enhance its brand value, accelerate technological innovation and broaden its market space. In the future, with the continuous maturity of intelligent vehicle technology and the improvement of the market environment, the cooperation between Celis and Huawei is expected to bear more fruitful results and contribute to the transformation and upgrading of China's automotive industry.
