When the EU imposes a 48% countervailing duty on China's new energy vehicles, Skyworth Automobile's planned KD plant in Saudi Arabia will stage a different picture: this manufacturing base, which will be provided by Chinese companies to provide technical standards and the local government to bear the construction costs, is expected to achieve 3,000 new energy vehicles in the first month of production, and the product premium rate is 27% higher than that of the same model in China, which will directly shatter the stereotype that 'Made in China' equates to low-price dumping. On February 27, 2025, at the 1,000-person venue of the 2025 International New Energy Industry Summit*, Mr. Wang Junyu, Vice President of Skyworth Automobile, systematically disclosed this set of "zero fixed asset investment" overseas model for the first time at the keynote speech of "Sailing to the Sea and Driving Innovation". -- By encapsulating core technologies such as three-electric technology and optical storage and charging system into a "technology arsenal" that can be quickly transplanted, a new channel of "technology for market" has been opened up in the global trade barriers. On-site industry observers commented: "This is a paradigm revolution in China's new energy globalization strategy after OEM going overseas and building factories with heavy assets." The following China Exportsemi will sort out the wonderful content and views of this speech for you.
Figure: At the 2025 International New Energy Industry Summit, Mr. Wang Junyu, Vice President of Skyworth Automobile, shared a keynote speech titled "Sailing Overseas and Innovation-driven Development"
1. Industrial changes: from price involution to value reconstruction
In the wave of global energy revolution, China's new energy industry is facing a critical turning point. Wang Junyu pointed out that 2020 is a historical node for the real outbreak of China's new energy industry, when BYD's annual sales exceeded 5 million vehicles, which not only reconstructed the global automotive industry map, but also gave birth to a complete industrial ecology covering photovoltaics, energy storage, and charging networks. Data shows that China's new energy industry chain has accounted for 70% of the world's production capacity, but this scale advantage is encountering a violent involution in the domestic market.
"When price wars erode industry profit margins, true entrepreneurs must think about how to reconstruct value." Wang Junyu took Skyworth Automobile's strategic choice as an example to reveal the path of industrial upgrading from functionalism to value remodeling. Skyworth Automobile's rejection of the OEM model and its insistence on building its own 9 production bases stems from its ability to convert brand potential energy in the field of home appliances into premium prices for automotive products. This strategic determination enables Skyworth to compete against simple cost competition with the brand value of 136.7 billion yuan of Skyworth brand when it is deployed in more than 60 countries.
Picture: In 2021, Skyworth Automobile's first pure electric SUV passed the EU whole vehicle certification and was exported to more than 60 countries
2. Dual-drive innovation: the co-evolution of productivity and production relations
When deconstructing the essence of innovation, Wang Junyu put forward the "dual-drive innovation": the interaction between productivity innovation and production relationship innovation. NVIDIA's GPU technology breakthrough is a typical productivity innovation, while Taobao's reconstruction of the commercial circulation system is a model of innovation in production relations. Skyworth Automobile's practice confirms this theory - its self-developed "optical storage and supercharging" technology has achieved a breakthrough of 400 kilometers of fast charging in 15 minutes, which is a productivity innovation; The "integration of optical storage, charging, inspection and vehicle consumption" ecology is an innovative practice to reconstruct the relationship between energy consumption.
The concrete results of this innovative thinking are embodied in Skyworth's global smart energy network. Through the standardized digital system driven by the APP, users can complete the whole process operation from photovoltaic panel installation to energy storage scheduling, and this "energy as a service" business model is exporting China's new energy solutions to the global standard. According to the data, Skyworth's distributed photovoltaic has achieved the second place in China, and its overseas smart home appliance user base has exceeded 30 million, and this ecological synergy has become a strategic fulcrum for technology to go global.
Figure: SKYLIGHTNING: Optical storage supercharging technology solution
3. Globalization 4.0: Proof of the ability of Made in China
In the face of the surging tide of going overseas, Wang Junyu proposed the strategic framework of "Globalization 4.0". Different from simple product exports, Skyworth's global layout emphasizes "capacity output" rather than "capacity transfer". The KD factory model planned in Saudi Arabia, Turkey, Malaysia, Thailand and other places is essentially a modular output of China's manufacturing system: the local government provides land and funds, and Skyworth exports technical standards and management systems.
Behind this strategic choice is a deep industry insight. When the European Union included battery recycling as a mandatory standard, and when the U.S. Inflation Reduction Act set up trade barriers, the traditional vehicle export model was no longer sustainable. Through the strategy of "technology for market", Skyworth plans to establish a battery recycling system in India and deploy an integrated photovoltaic storage and charging power station in Russia, which is not only in line with local industrial policies, but also implants Chinese standards into the infrastructure construction of emerging markets.
Figure: Wang Junyu proposed the strategic framework of "Globalization 4.0" - "light assets and heavy technology"
4. Value Investment Philosophy: Survival Wisdom Through the Cycle
"An enterprise's debt ratio of more than 70% is the warning line", Wang Junyu used the lessons of Evergrande and other enterprises to explain the core essence of value investment. The financial discipline of the company's debt ratio to be controlled below 50% echoes its strategic focus of "There may be plenty of fish in the sea. But there is only one fish for me". This kind of long-term thinking is particularly important in the field of new energy - when the average R&D investment intensity of the industry exceeds 8%, only companies with strategic endurance can wait for the arrival of technological inflection points.
The cases of Duan Yongping's investment in NetEase and Huang Zheng's establishment of Temu have been refined into an investment philosophy of "cognitive realization". Wang Junyu emphasized that the value investment of the new energy industry should not only look at the technical route, but also gain insight into the underlying logic of the energy revolution. Skyworth's choice of "vehicle-to-photonic, storage and charging" for collaborative development is precisely because it sees the exponential growth opportunities brought by the integration of power electronics technology, energy storage technology and digital technology. This strategic vision enables it to quickly increase the production capacity of the Suzhou energy storage base by 300% when the global energy storage market explodes in 2023.
5. The breakthrough enlightenment of small and medium-sized enterprises: from entropy increase trap to ascending competition
In the face of the anxiety of many small and medium-sized enterprises on the scene, Wang Junyu gave a cruel and true diagnosis: "Enterprises hovering at 3-500 million in ten years have essentially fallen into the entropy trap of tactical diligence covering up strategic laziness. Citing the laws of thermodynamics, he pointed out that the essence of the decline of a company is the attenuation of innovation potential energy. Skyworth's transformation from a TV giant to a new energy leader proves that the opening of the second growth curve requires founders to complete "three leaps": from product thinking to ecological thinking, from resource possession to value linking, from market following to standard setting.
This strategy of ascending competition is particularly obvious in the practice of going overseas. When most enterprises are still struggling with the OEM or ODM model, Skyworth has built a trinity model of "brand output + technology authorization + localized operation". Its charging network project in Saudi Arabia and the sovereign wealth fund not only avoids the risk of direct investment, but also obtains continuous income through technology sharing, which provides a replicable template for small and medium-sized enterprises to go overseas.
6. The future picture: the double play of head effect and innovation fission
At the end of his speech, Wang Junyu painted the ultimate competitive picture of the new energy industry: "There are only two types of enterprises that can survive in the future - the head aircraft carrier and the innovative species. This judgment is based on a deep understanding of the laws of the industry: when the price of photovoltaic modules has fallen by 90% in ten years, and when the energy density of power batteries is close to the physical limit, scale effects and technical barriers will become the strongest moat.
Skyworth's response strategy is to build a "double helix innovation engine": continue to consolidate its leading position in the field of smart home appliances, and transform the scale advantage of annual sales of 28.7 billion yuan into capital for R&D investment; In the automotive and energy storage sectors, it maintains the sharpness of innovation. This kind of strategic balance of "keeping the right and surprisingly upright" is the survival wisdom that passes through the industrial cycle.
Looking back at the industrial inflection point in 2025, Wang Junyu's speech not only outlined the globalization path of China's new energy enterprises, but also revealed the business essence of the digital economy era. When "Made in China" evolves into "Made in China", when price competition is upgraded to value competition, those companies that have mastered the double helix code of innovation will eventually carve their own coordinates on the global new energy map. Just like the 100 acres of photovoltaic base built by Skyworth in Guangming New District, this former farmland is now transforming sunlight into energy to drive the future, a metaphor for the great leap of China's new energy industry from following to leading.
*Note: The 2025 International New Energy Industry Marketing Summit and the launch of the 2025 White Paper on the Core Competitiveness of China's New Energy Industry Chain will be held on February 27, 2025 (Thursday) at the Guangming Yungu International Conference Center in Shenzhen. The summit was hosted by Guangzhou Yeehai Global Information Technology Co., Ltd., a digital marketing service agency in overseas markets praised by customers in the industry, and co-organized by its resource platform China Exportsemi, aiming to provide Chinese new energy enterprises with overseas guidance, build a business docking platform, and jointly discuss the cutting-edge trends and business opportunities of the global new energy industry.
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