The 2025 International New Energy Industry Marketing Summit Was Successfully Concluded

The 2025 International New Energy Industry Marketing Summit was successfully concluded, injecting new vitality into the global green, low-carbon and high-quality development

On February 27, 2025, the 2025 International New Energy Industry Marketing Summit held by YeeHai Global came to a successful conclusion in Shenzhen. With the theme of "Transform for Growth, Even Against Odds", the summit invited nearly 1,000 guests from global new energy industry leaders, well-knwn corporate executives, experts and scholars such as LinkedIn, Decade Energy, Autonomy, Skyworth Automobile, Yongtai Digital Energy Technology, Leaguer Microelectronics, UUGreen Energy, East Group, WeLion New Energy, and Megarevo. The summit held in-depth dialogues on topics such as new energy technology innovation, new energy overseas market expansion and industrial synergy, and jointly discussed the strategic path of the global layout of the optical storage and charging industry, so as to help Chinese new energy enterprises compete overseas. Zhou Pingjun, Deputy Secretary-General of China Association for International Cooperation of Small and Medium-sized Enterprises, and Zhou Yuan, President of Green Energy Industry Development Promotion Association, delivered speeches at the summit.

Figure: The scene of the 2025 International New Energy Industry Marketing Summit

As one of the world's largest energy consumers, China has made remarkable achievements in the fields of solar energy, wind energy and hydropower, and its installed capacity of wind power and photovoltaic power generation has ranked first in the world for many years. As countries around the world accelerate the transformation from traditional energy to new energy, the challenges and opportunities of the global energy landscape have become a hot topic. Therefore, the organizer of this summit, YeeHai Global, invited more than ten institutions such as France Global Decarbonization Expo (Autonomy), China Sensor and Internet of Things Industry Alliance, Sino-German Manufacturing Exchange and Promotion Center, Shenzhen New Energy Industry Association, Shenzhen Radio Industry Association, Digital Energy Companion Alliance, Greater Bay Area University Alumni Joint Platform, Xintongle Resource Sharing Platform, Shenzhen Guangming Tianan Yungu Investment and Development Co., Ltd., Shenzhen Guangming Intelligent Operation Service Co., Ltd. and other more than ten institutions as co-organizers. At the meeting, the information platform "China Exportsemi" under YeeHai Global released the "2025 White Paper on the Core Competitiveness of China's New Energy Industry Chain", which helps practitioners clearly grasp the future development trend and provides strategic decision-making basis for enterprises with an in-depth analysis of the global and Chinese new energy industry chain.

Figure: The scene of the 2025 International New Energy Industry Marketing Summit – Almost full house

Zhou Pingjun, Deputy Secretary-General of China Association for International Cooperation of Small and Medium-sized Enterprises, delivered a speech first. Zhou Pingjun pointed out that the world is currently undergoing major changes unseen in a century, a new round of scientific and technological revolution and industrial revolution are developing in depth, and the global energy pattern is undergoing profound changes. The global energy transition is imperative, energy issues have become the focus of attention and the focus of the game, the battle for the commanding heights of the world economy is the battle for the energy industry, the development level of the energy industry determines the competitiveness of countries and regions, and will reshape the comparative advantages of countries and regions, and reshape the pattern of economic development and competition. Actively accelerating the deployment of the new energy industry has become a common choice for countries around the world today to respond to climate change, promote clean and low-carbon transformation, and ensure energy security. In response to the problem of China's industry going overseas, Zhou Pingjun put forward the "three key" strategies: first, to build a "technology + brand" two-wheel drive; the second is to create "digital + culture" marketing integration; The third is to establish a "compliance + flexible" supply chain.

Through technology-driven, brand building, digital marketing, cultural integration, and the construction of a compliant and flexible supply chain, China's new energy companies will not only be able to solve the problem of going global, but will also play a more important role in the global energy transition and sustainable development.

Picture: Zhou Pingjun, Deputy Secretary-General of China Association for International Cooperation of Small and Medium-sized Enterprises, delivered a speech

When technology breaks through and tears up the gap in the international market, how to build a sustainable global ecology has become a new proposition. In his speech, Zhou Yuan, President of the Green Energy Industry Development Promotion Association, shared the four characteristics of new energy enterprises going overseas: the diversification of the form of going overseas, the increase in the number of overseas enterprises, the diversification of destinations, and the complexity of the environment they face. He emphasized the importance of pre-judging the international market by overseas enterprises, and pointed out that enterprises need to have an in-depth understanding of the market characteristics, policies and regulations and cultural differences of different countries and regions in the process of globalization, so as to better formulate overseas brand promotion and marketing strategies.

Figure: Zhou Yuan, President of the Green Energy Industry Development Promotion Association, delivered a speech

"As China's Silicon Valley, Shenzhen is providing Chinese solutions for the world's new energy revolution at a high speed, and every technological leap in the city is practicing the belief that innovation never ends in the city." Zhang Li, Secretary-General of Shenzhen Radio Industry Association, said in her speech. Shenzhen Radio Industry Association in this global industry development is also actively exploring and participating in the construction of the entire ecology, the association plans to set up a new energy professional committee in the first half of this year, to fully integrate the industrial ecology, better serve local enterprises.

Figure: Zhang Li, Secretary-General of Shenzhen Radio Industry Association, delivered a speech

Technological breakthrough: decoding the strategy of new energy going overseas

In the context of the accelerated iteration of new energy technology, leaders and experts in the new energy industry conducted in-depth discussions on technological innovation and globalization strategies, and shared the latest technological progress and innovative solutions.

After more than ten years of rapid development, the new energy industry economy has become a national platform economy. Many new energy-related products such as new energy electric vehicles, energy storage, and photovoltaics will become digital intelligence platform products in the future. Wang Junyu, Vice President and Co-founder of Skyworth Automobile, shared Skyworth's global layout and innovative practices in the field of new energy in his speech "Sailing to the Sea and Innovation-driven". Wang Junyu pointed out that the new energy industry has become a national platform economy, and Skyworth has successfully expanded its four major business segments of smart home appliances, photovoltaics, energy storage and automobiles through the strategy of "value investment and innovation driven". He emphasized that Skyworth adheres to long-termism, avoids over-expansion, and has deployed markets in more than 60 countries around the world through brand potential energy and full-category synergy. Wang Junyu also shared Skyworth's successful experience in overseas markets, including KD cooperation model, localized production and brand premium strategy, and called on enterprises to jump out of the traditional logic and respond to global competition through continuous innovation and resource integration. He said that in the future, only leading enterprises and enterprises that continue to innovate can survive, and enterprises should avoid falling into price wars, but enhance competitiveness through brand potential and product added value.

Picture: Wang Junyu, vice president and co-founder of Skyworth Automobile, delivered a keynote speech on "Sailing to the Sea and Driving Innovation"

In order for Chinese enterprises to seize the development opportunities of new energy globalization, brand building is one of the most important links. Wang Zhilong, founder and CEO of YeeHai Global, shared in his speech "6 Essential Factors for Global Brand Influence " that YeeHai Global has maintained a growth of more than 50% in the past three years, thanks to the rapid development of the new energy industry. Product innovation and market insights are key to differentiating a company in the global marketplace. YeeHai Global has always firmly believed that the brand going overseas is not only a process of market expansion, but also a journey of cultural integration and value transmission. We will adhere to the long-term principle and continue to help Chinese enterprises establish differentiated competitive advantages in the global market through precise localization strategies, data-driven marketing optimization and continuous content innovation.

Pictured: Wang Zhilong, founder and CEO of YeeHai Global, delivered a keynote speech on "6 Essential Factors for Global Brand Influence"

Wei Jizhou, deputy general manager of Beijing Welion New Energy, shared the commercialization progress of solid-state lithium batteries in his keynote speech on "Current Commercialization Progress of Solid-state Lithium Batteries". He said that Welion New Energy focuses on hybrid solid-liquid and all-solid-state battery technology, and solid-state batteries have broad application prospects in the field of energy storage, especially in terms of safety, life and energy density, which are better than traditional liquid batteries. Welion has launched 280Ah and 314Ah hybrid solid-liquid energy storage batteries, which have been certified worldwide. The company has laid out three major scenarios: new energy vehicles, drones and energy storage, and is committed to promoting the large-scale application of solid-state batteries through technological innovation.

Figure: Wei Jizhou, deputy general manager of Beijing Welion New Energy, delivered a keynote speech on "Current Commercialization Progress of Solid-State Lithium Batteries"

In the charging and swapping industry, efficiency and compatibility have always been pain points. Lu Zhou, marketing general manager of Shenzhen UUGreenPower China, said in his speech on "High-quality Full-Scene Multi-path Charging and Swapping Solution" that the rapid development of the new energy vehicle industry has promoted the growth of demand for charging modules, the core components of charging piles. UUGreenPower's overseas development has gone through three stages: product going overseas, service going overseas and manufacturing going overseas, and has established local service centers in Southeast Asia, Italy, the United States and other places, and produced charging modules in the United States. Luzhou called on the industry to reduce involution and help Chinese enterprises continue to lead in the global market through innovation and differentiated solutions.

Figure: Lu Zhou, Marketing General Manager of Shenzhen UUGreenPower China, delivered a keynote speech on "High-quality Full-Scene Multi-path Charging and Swapping Solution"

Liu Kun, Chairman of Shenzhen Lihe Microelectronics, shared the global demand and development trend of intelligent photovoltaic and energy storage in his speech on "Global Photovoltaic and Energy Storage Intelligent Demand, Development Trends and Solutions". He pointed out that there is a huge space for intelligent innovation in photovoltaic systems, especially in data flow and connection technology. Liu Kun emphasized that PLC (power line communication) technology is a key connection method in photovoltaics, energy storage and home energy efficiency management, which can achieve data transmission without additional wiring, and is widely used in module monitoring, rapid shutdown and internal communication of energy storage cabinets. As a pioneer of domestic PLC technology, Leaguer MicroElectronics has launched SUNSPEC chips that meet international standards to help the intelligent upgrading of photovoltaic systems. Liu Kun called on the industry to enhance its competitiveness through intelligent innovation and promote the sustainable development of the new energy field.

Figure: Liu Kun, Chairman of Leagure Microelectronics, delivered a keynote speech on "Global Photovoltaic and Energy Storage Intelligent Demand, Development Trends and Solutions"

In the context of the new power market, zero-carbon solutions for photovoltaic energy storage have become an indispensable link. He Xin, Strategic Planning Manager of Shenzhen Terapower, shared the company's innovation and practice in the field of photovoltaic storage and zero-carbon Park in his speech "Photovoltaic Storage Zero Carbon Pack in the Context of New Power Market". As a wholly-owned subsidiary of CATL, Terapower has transformed from a lithium battery equipment supplier to an optical storage system solution provider, focusing on photovoltaic energy storage integration, intelligent equalizers and new and old battery mixing technology. He Xin pointed out that high-quality energy storage systems will become the core competitiveness of the future power market and help the industry achieve sustainable development.

Figure: He Xin, Strategic Planning Manager of Shenzhen Terapower, delivered a keynote speech on "Zero Carbon Solutions for Optical Storage in the Context of New Power Market"

Du Guangdong, chairman of Shenglu IoT Communication Technology, pointed out in his speech "Several Thoughts on the Development Direction of New Energy Technology in the Next Ten Years" that technological innovation is the key to cracking the "involution" of the new energy industry, and enterprises should increase R&D investment to avoid homogeneous competition. He emphasized that the deep integration of new energy and communication technology will promote profound changes in the global energy landscape, especially the rise of the Internet of Things and distributed energy resources. Dr. Du Guangdong spoke highly of China's global leading position in UHV, 5G and other infrastructure, introduced the breakthrough of wireless BMS technology, and looked forward to the future development direction of battery technology, artificial intelligence, distributed network and data standardization, providing a clear idea for the global layout of China's new energy enterprises.

Figure: Du Guangdong, chairman of Shenglu IOT, delivered a keynote speech on "Several Thoughts on the Development Direction of New Energy Technology in the Next Decade"

Market development: decoding the global strategic market demand

In the face of an increasingly complex international competitive landscape, business leaders shared their practical experience from market access to brand building and proposed ways to break the situation.

Jiang Weiliang, general manager of Shenzhen Yongtai Digital Energy Storage Division, made an in-depth analysis of the current situation of the energy storage industry in "New Trends and New Opportunities for the Development of China's Lithium Energy Storage Industry", pointing out that despite facing problems such as overcapacity and low-price competition, energy storage, as a key support for the dual carbon goal and energy transition, is in a period of strategic opportunities for rapid growth. Jiang Weiliang emphasized that the energy storage industry has received policy support, the installed capacity continues to expand, and the global market will grow rapidly in the next decade, with China, the United States and Europe being the main markets, and emerging markets such as the Middle East, South America and Africa with huge potential. Going global is an inevitable trend for energy storage companies, and enterprises need to take advantage of the advantages of the whole industry chain to participate in global market competition through a variety of overseas models.

Figure: Jiang Weiliang, General Manager of Shenzhen Yongtai Digital Energy Energy Storage Division, delivered a keynote speech on "New Trends and New Opportunities for the Development of China's Lithium Energy Storage Industry"

When brands go overseas, the role of social media should not be underestimated. Huang Hao, General Manager of LinkedIn China Marketing Solutions, shared how to realize the globalization strategy of China's optical storage enterprises through the LinkedIn platform in his speech "LinkedIn Helps Chinese Optical Storage Enterprises Go Global". She pointed out that Chinese enterprises face three major challenges in the process of globalization: brand differentiation, industrial chain connection and market insight. LinkedIn helps companies grow their global reach by targeting customers, differentiating their brands and providing market insights. Huang Hao emphasized that the LinkedIn platform has 240 million users in the new energy industry, which can help enterprises from "going global" to "take root" through accurate customer portraits and content marketing. She also shared several success stories that demonstrate the important role of LinkedIn in brand building, customer connection and market expansion, and advised business executives and technical experts to actively speak out on LinkedIn to increase global brand recognition.

Picture: Celia Huang, General Manager of LinkedIn China Marketing Solutions, delivered a keynote speech on "LinkedIn Helps Chinese Optical Storage Enterprises Go Global"

Xue Wen, Vice President of D&B China Business, shared the important role of business big data in the globalization of the new energy industry in his speech "Overseas Layout and Regional Case Analysis of Chinese New Energy Enterprises". Xue Wen pointed out that with the development of technology, data has become the core driving force of business decision-making. With a database of nearly 600 million enterprises around the world, D&B provides new energy companies with full-link support from supply chain sourcing, target customer positioning to accounts receivable management. Xue Wen emphasized that the combination of data and industry scenarios will inject new momentum into the globalization of new energy enterprises and help them achieve steady growth in a complex international environment.

Figure: Xue Wen, Vice President of D&B China Business, delivered a keynote speech on "Global Layout and Regional Case Analysis of Chinese-funded New Energy Enterprises"

The global home energy storage market is also growing rapidly. Li Zhentao, Senior Director of Integrated Energy Department of Megarevo, shared the development trend and latest solutions of the global home storage market in "Global Market Demand Trends and Latest Solutions for Home Storage". He pointed out that the global inverter market size is expected to reach $20 billion by 2025, and the European and US markets are growing steadily, while the Chinese market may experience small fluctuations due to policy adjustments. He believes that hybrid inverters and integrated photovoltaic storage solutions will become the mainstream in the future to meet the needs of users, industrial and commercial energy storage. With its self-developed residential, industrial and commercial energy storage products, Megarevo has covered more than 50 countries and regions around the world, especially in Africa, with a market share of more than 30%, which is contributing to the global energy transition and sustainable development.

Picture: Li Zhentao, Senior Director of the Integrated Energy Department of Megarevo, delivered a keynote speech on "Global Market Demand Trends and Latest Solutions for Home Storage"

Carl-Magnus Norden, Chairman of Decade Energy of France, shared the huge business opportunities of the European optical storage and charging market in his speech on "European Optical Storage and Charging Market Demand Trends". He pointed out that the European electric truck market is ushering in rapid development, and it is expected that the proportion of electric trucks will reach 35% by 2030 and 95% by 2035. At present, the European electric truck market is facing the challenge of insufficient charging piles and infrastructure, but with strong government support and mass production, the cost is expected to drop significantly, and the market potential is huge. He predicts that the popularization of electric vehicles in Europe will generate 1-2TWh energy storage demand, and calls on Chinese companies to cut into the construction of charging stations and microgrids through "localized production capacity + ecological cooperation".

Pictured: Carl Magnus Norden, co-founder of Decade Energy in Sweden, delivered a keynote speech on "Demand Trends in Optical Storage and Charging Market in Europe"

Qian Jiang, Business Director of China General Service and Guangdong Southern Telecom Planning Consulting and Design Institute, shared the demand trend of optical storage and charging projects at home and abroad in the "Analysis of Demand Trends of Optical Storage and Charging Projects at Home and Abroad". He pointed out that the global PV market is growing rapidly, with the Asia-Pacific and Middle East and Africa markets being the focus, especially the Middle East and Africa market, which accounts for 71.6% of the global increase. CCOM undertakes overseas projects through its Hong Kong and South African companies, focusing on the Middle East and Asia-Pacific markets, and providing EPC and operation and maintenance services.

Figure: Qian Jiang, Business Director of China General Service and Guangdong Southern Telecom Planning Consulting and Design Institute, delivered a keynote speech on "Analysis of Demand Trend of Optical Storage and Charging Projects at Home and Abroad"

Ross Douglas, CEO of the Global Decarbonization Expo, shared the opportunities and challenges of China-EU new energy cooperation in his speech "Strategies to develop European Green Energy Market". He pointed out that Europe is facing high energy prices, manufacturing losses and decarbonization pressures, and Chinese new energy companies have great potential in the European market. Douglas stressed that despite the barriers of trust between China and Chinese companies in Europe, there is still an opportunity for EU-China cooperation to achieve a win-win situation. He suggested that Chinese companies break the "involution" competition and integrate into the European market by promoting a positive corporate culture, building trusting relationships and exploring high-profit business models.

Figure: Ross Douglas, CEO of Global Decarbonization Expo, delivered a keynote speech entitled "Strategies to develop European Green Energy Market"

Roundtable Forum: The Way to Break the Situation - Decoding Brand Influence and Building Practical Paths

At the roundtable forum, Zhou Yuan, President of the Green Energy Industry Development Promotion Association, and Wang Junyu, Account Director of LinkedIn Advertising Business Department, He Xin, Strategic Planning Manager of Terapower, Zhou Shengyong, Deputy General Manager of Energy Storage Division of East Group, Shantao, Barrister Shantao of ETR, Wang Zhilong, Founder and CEO of YeeHai Global, and many other industry leaders conducted in-depth discussions on "how to quickly establish brand influence in overseas markets". The forum concluded that brands need to combine differentiated strategies, precise tools, localized operations and legal compliance to quickly establish global influence. The participants agreed that new energy enterprises should seize the opportunities of the global market and achieve international development through technological innovation, channel expansion and brand building.

Picture: Roundtable Forum Theme Discussion "How to Quickly Establish Brand Influence in Overseas Markets", from left to right: Zhao Xinghua, Zhang Shuai, He Xin, Zhou Yuan, Wang Zhilong, Shantao, Zhou Shengyong

One-on-one meeting: ecological transition from intention to landing

In order to open up the "last mile" of resource docking, the summit specially set up a "new energy globalization cooperation accelerator" link. 63 Chinese and foreign enterprises in the fields of energy storage systems and intelligent charging piles have completed 287 negotiations with many enterprises on site through the precise matching system, and many enterprises have reached preliminary cooperation intentions. Many energy storage system companies have reached cooperation agreements with buyer groups from Europe to jointly promote the implementation of energy storage projects; In addition, some leading charging pile core component companies have signed supply contracts with buyer groups in Southeast Asia to further expand overseas markets. These substantial docking results have injected new vitality into the cooperation and development of new energy enterprises in the global market.

Picture: The scene of the fair

The 2025 International New Energy Industry Marketing Summit has injected new momentum into the globalization process of China's new energy enterprises through trend insight, case sharing and resource docking. Simon Wang, Founder and CEO of YeeHai Global, said, "In the context of global energy transition, the new energy industry is not only a new engine for economic development, but also a key force for achieving green, low-carbon and sustainable development. In the future, YeeHai Global will continue to build an 'industry + marketing' dual-engine service platform to help more Chinese brands continue to lead on the international stage and promote China's new energy industry to occupy the commanding heights in global competition."

As a national strategic emerging industry, the new energy industry carries the important mission of promoting high-quality economic development and achieving the "dual carbon" goal. With innovation-driven and technological breakthroughs as the core, China's new energy enterprises are accelerating their globalization layout, not only contributing China's wisdom to the transformation of the global energy structure, but also providing green power for building a community with a shared future for mankind.

About YeeHai Global

YeeHai Global is a professional digital marketing consulting agency focusing on empowering Chinese enterprises to go global. Founded in 2017, YeeHai Global has provided integrated marketing services for 3000+ Chinese brands, helping Chinese companies successfully expand overseas markets and establish brand image. With a deep understanding of the global market, YeeHai Global helps customers navigate the complexities of global expansion with ease, and helps Chinese companies connect with the world in a way that retains their unique identity and value with full-link digital marketing and growth services (Google, Facebook, YouTube, LinkedIn, Russian-speaking marketing, Tiktok, etc.), including digital marketing, content marketing, and a broader market entry strategy.

In the future, YeeHai Global will adhere to the corporate mission of "integrating effective resources, providing professional services, and linking global business opportunities", continue to deepen the field of new energy, and join hands with Chinese new energy enterprises to jointly explore global market opportunities through professional and efficient one-stop overseas digital marketing services, promote Chinese brands to achieve greater breakthroughs in the global new energy field, and inject more vitality and innovative value into the global green economy.