Recently, an activity called "Gathering New Vitality and Exploring the Blue Ocean of Cores" was successfully held in the Zhongke Valley Industrial Incubation Base. Guided by the Longgang Pinghu Sub-district Office and co-organized by Zhongkegu, Xintongle and Global Sources, the event aimed to deeply explore new opportunities in the global semiconductor market and share successful market expansion strategies.
Mo Ouyang, an overseas marketing expert of Yihai Chuangteng Semiconductor, was invited to attend and delivered a wonderful speech entitled "Overseas Market Expansion Strategy and Practice of Chinese Semiconductor Brands". He deeply analyzed the opportunities and challenges faced by China's semiconductor industry, and proposed a series of practical overseas market expansion strategies.
Figure: Mo Ouyang, marketing expert of Yihai Chuangteng Semiconductor, shared
Mo Ouyang pointed out that in the context of the acceleration of domestic substitution and the relocation of the electronic assembly manufacturing industry, China's semiconductor industry has ushered in unprecedented development opportunities. However, at the same time, enterprises are also facing problems such as information asymmetry, long decision-making chain, low brand trust, and insufficient technical services. He suggested that Chinese enterprises should start from market research, market strategy, image building, brand omni-channel coverage, etc., and achieve global brand exposure through global traffic monitoring, dynamic optimization strategies, accurate user portrait marketing and other means.
At this event, Yihai Chuangteng not only shared the latest market trends and marketing strategies, but also demonstrated its professional strength and forward-looking vision in the field of semiconductor going overseas. It is worth mentioning that Yihai Chuangteng will officially release the China Overseas Semiconductor website in 2023 and launch the official account of "China exportsemi net" to provide strong support for the global layout of Chinese semiconductor enterprises.
Although the value of China's integrated circuit exports will decline slightly in 2023, the industry is full of confidence in the development prospects in 2024. According to the forecasts of a number of global market institutions, the growth rate of the global semiconductor industry is expected to rebound to 10%-15% in 2024, and the scale of industrial revenue is expected to exceed 600 billion US dollars.
In the face of new opportunities and challenges in the global market, Chinese enterprises should actively adjust their strategies, optimize their product structure, and occupy a higher value position in the global semiconductor industry chain. Yihai Chuangteng will continue to play its leading role in the field of semiconductor going overseas, and help Chinese semiconductor companies better integrate into the global market and achieve mutual benefit and win-win results by sharing more valuable information and experience.
Overall, the event provided a valuable networking platform and deep industry insights for entrepreneurs and practitioners in the semiconductor industry. In the context of globalization, Chinese semiconductor companies should seize the opportunity, actively respond to challenges, continuously improve their core competitiveness, and contribute to the high-quality development of the industry. It is believed that in the near future, China's semiconductor industry will move towards a broader international stage at a more steady pace, showing stronger competitiveness and influence.
