In the field of smartphone photography, vivo is reshaping industry standards and leading future trends with its innovative imaging technology. Through an in-depth analysis of vivo's imaging technology strategy, we can get a glimpse of the forward-looking layout of its self-developed chips and AI algorithms.
Technological Innovation
vivo's newly announced VCS3.0 sensor technology, using the industry-leading 22nm process technology, is the world's first sensor to support True-TCG HDR. This technological breakthrough has enabled vivo's next-generation flagship phone to achieve a qualitative leap in HDR preview and video effects. Specifically, True-TCG HDR technology provides a wider dynamic range and richer color detail, enabling clear, vivid images to be captured even in complex lighting conditions, such as backlighting or night scenes.
Integration and Optimization of AI Algorithm
vivo's imaging technology is not limited to innovation at the hardware level. The new generation of blueprint algorithm matrix greatly improves the shooting experience of telephoto lenses by integrating a large visual model with more than 1 billion parameters. The application of this algorithm enables users to obtain more stable and clear image output when shooting distant objects. In addition, vivo's "Blueprint Image Chip", which is scheduled to be launched next year, will further optimize the AI portrait algorithm, and is expected to achieve significant improvements in backlight and night scene portrait shooting.
Pictured: vivo announced the next generation of flagship mobile phone applications with self-developed VCS3.0 technology
Image Security and Trusted Ecosystem Construction
vivo's emphasis on image security and data authenticity reflects its deep understanding of user trust and content ecology. By providing immutable metadata for every photo and video, vivo ensures the authenticity and traceability of image information, thereby enhancing users' trust in digital content. This strategy not only enhances the credibility of the vivo brand, but also sets a new benchmark for the entire industry.
Fusion of 3D Imaging and XR Technology
vivo's exploration in the field of 3D imaging and XR demonstrates its ambition for the future of technology. The vivo X100 Ultra's 3D image capture capabilities, combined with the collaboration with Rokid, provide users with a closed-loop experience. In addition, vivo's MR wearables, which are scheduled to be launched next year, will further expand their applications in the field of 3D imaging and augmented reality, bringing users a more immersive and interactive experience.
Summary
vivo's imaging technology development blueprint clearly demonstrates its in-depth layout in the field of self-developed chips and AI algorithms. Through continuous technological innovation and optimization, vivo is providing users with a better shooting experience and promoting the development of emerging fields such as image security, 3D imaging and XR. With the gradual realization and application of these technologies, vivo is expected to occupy a more important position in the future mobile phone market and shape a new imaging ecosystem. We look forward to vivo continuing to lead the industry in innovation and bring users a richer and more diverse imaging experience."
