As the wave of digitalization sweeps the world, all industries are undergoing profound changes and transformations. As a leading international distributor of semiconductor components in the Asia-Pacific market, WPG Holdings is actively embracing changes and playing an important role in the market. On March 13, 2025, Shen Weizhong, President of WPG Commerce and Trade China, was invited to attend the 21st CAIMRS and President Roundtable Forum 2025 held by China Industrial Control Network.
1.The status quo of the industry: the market slowdown and challenges coexist
In 2024, the overall development speed of China's automation market will slow down, which is not caused by a single factor, but the result of a combination of factors. Macroeconomic policy adjustments, uncertainties in the global economic environment, and slowdown in investment in the new energy sector are intertwined, resulting in a weakening of end-market demand. However, in such a market environment, WPG has shown strong resilience. In February 2025, WPG's revenue reached NT$72.84 billion, a record high for the same period, up 10.6% month-on-month and 51.9% year-on-year. The cumulative consolidated revenue in the first two months of 2025 was 138.67 billion yuan, an annual increase of 24.1%. This is mainly due to the rapid development of the AI industry, and the demand for AI will continue to increase from 2024, which will promote a new wave of growth momentum for WPG.
Pictured: Shen Weizhong, President of WPG Commerce and Trade China, participated in the President's Roundtable Forum
2. Coping strategy: optimize the supply chain and get close to customer needs
In the face of the complex and volatile market environment, Shen Weizhong, President of WPG Commerce China, pointed out: "The market structure is the result of the comprehensive action of multi-dimensional factors. As a distributor, WPG should play the role of a 'reservoir'. "In the case of a sluggish market, WPG should play a good role as a market regulator. On the one hand, it undertakes part of the inventory for customers, and helps customers gradually digest inventory and alleviate market pressure by optimizing supply chain management. On the other hand, WPG also needs to constantly adjust its internal automation tools and optimize its organizational structure to better meet customer needs. At the same time, according to market dynamics, we promote cutting-edge technologies to customers, provide customers with better services, help them seize opportunities in new applications and new scenarios, and create more added value.
3. Policy orientation: closely follow the policy to help the market recover
In order to boost market confidence, the government has introduced a series of incremental policies aimed at driving the market growth of consumer products. These policies not only stimulate market demand in the short term, but also bring new development opportunities for related enterprises. WPG closely follows the policy guidance, relies on a solid customer base and strong supply chain management capabilities, actively grasps the valuable market opportunities brought by it, and achieves a steady recovery in performance. With the continuous promotion of policies, the growth of the consumer market will gradually expand to the field of industrial products. This provides a broader market space and a more stable external environment for the industrial industry, and also brings new development opportunities for private enterprises. WPG continues to deepen the industrial control market, and makes use of the company's 20 bases and 3 distribution warehouses in the forward-looking layout of localization to further optimize supply chain management and improve service efficiency to meet the growing needs of customers.
4. The future outlook: focus on industry, start a new journey
In the tide of global economic recovery, the industrial industry has shown its unique resilience and growth potential. With the country's continuous attention to and layout of new quality productivity, the industrial field is ushering in a new round of technological revolution and industrial restructuring of the golden window period. As an enabler and innovator of advanced technology, WPG will focus on industrial development and become a vital force in the transformation and upgrading of the industry by building a three-dimensional service system of "chip + solution + ecology". "We are very optimistic about the development of the Chinese market in 2025, and WPG has more than 70 domestic semiconductor production lines, and we hope to actively promote the development of domestic semiconductors to help industrial customers improve their product competitiveness and enable them to win advantages in the new track," said Shen Weizhong, President of WPG Commerce China.”
Not only that, WPG is known for its new quality industry. Leading the Future] will be held on 14 May at Futian Shangri-La Hotel, Shenzhen. At that time, WPG will invite experts from OEMs, customers and industry authorities to gather together to discuss the latest technical solutions in the fields of industrial automation, power and energy, motor drive and control, and is committed to building an industrial ecosystem with OEMs and customers.
5. Honor and recognition: the demonstration of technical strength and innovation ability
At the 23rd China Automation + Digitalization "New Quality Award" award ceremony held at the same time as the President's Roundtable Forum, WPG WPG won a total of three honors, and WPG WPI Group won the "New Quality Award for Application Innovation Process Manufacturing" and "Discrete Intelligent Manufacturing 'New Quality' Award for Discrete Intelligent Manufacturing with "800V BMS Solution Based on NXP for Energy Storage Power Station" and "SIC 800V Solution Based on Onsemi e-Compressor Air Compressor". At the same time, WPG Pinjia Group also won the "Application Innovation Discrete Intelligent Manufacturing 'New Quality' Award" for "Infineon's AURIX™ TC4xx Enabling Automotive Intelligent Networking", which not only affirms WPG's technical strength and innovation capabilities, but also highlights the company's key role in promoting industrial intelligent transformation.
6. Technology and ecology: build a "core" pattern for industrial intelligent transformation
WPG continues to explore and innovate in technology and ecological construction, and is committed to providing a powerful "core" for industrial intelligent transformation Impetus. Through close cooperation with many well-known semiconductor manufacturers, the company continues to introduce advanced chip technology and solutions to meet the diverse needs of different customers in the fields of industrial automation, power and energy, motor drive and control. For example, WPG's NXP-based 800V BMS solution not only improves the energy management efficiency of energy storage power stations, but also enhances the reliability and safety of the system. The solution uses NXP's advanced processors and power management chips to effectively extend battery life and reduce operating costs through accurate battery monitoring and balancing control.
In terms of ecological construction, WPG actively establishes close cooperative relations with OEMs, customers and authoritative institutions in the industry to jointly build an open, collaborative and win-win industrial ecosystem. By holding regular technical seminars, product exhibitions and other activities, WPG provides a platform for all parties to exchange and cooperate, and promotes technology exchange and innovation. For example, the upcoming industrial tour in Shenzhen will bring together top experts and business representatives in the industry to discuss the cutting-edge trends and technical solutions of industrial intelligent development, and promote the coordinated development of the upstream and downstream of the industrial chain.
7. Talent training and innovation culture: the cornerstone of sustainable development
WPG understands the importance of talent cultivation and innovation culture to the long-term development of enterprises. The company focuses on attracting and cultivating high-quality semiconductor professionals, and provides employees with a broad space for growth through a sound training system and career development channels. At the same time, WPG actively creates an innovative corporate culture, encourages employees to have the courage to try and make breakthroughs, and continuously promotes technological innovation and business model innovation. This emphasis on talents and the cultivation of an innovative culture have provided solid support for WPG to maintain its leading position in the fierce market competition.
8. Social Responsibility and Sustainable Development: The Mission and Responsibility of the Enterprise
While pursuing corporate development, WPG also actively fulfills its social responsibilities and pays attention to sustainable development. The company is committed to promoting green and energy-saving semiconductor technologies and solutions, helping customers reduce energy consumption and carbon emissions, and contributing to environmental protection. For example, WPG based on Onsemi e-Compressor air compressor SIC 800V solution, which not only improves the energy efficiency of air compressors, but also reduces environmental pollution. In addition, WPG also actively participates in public welfare undertakings, supporting social welfare projects such as education, poverty alleviation, and environmental protection, demonstrating the company's sense of social responsibility and mission.
In short, under the wave of digitalization, WPG actively responds to market changes, closely follows policy guidance, focuses on the industrial industry, continuously optimizes supply chain management, deepens technological innovation, promotes the development of domestic semiconductor enterprises, and builds an open, collaborative and win-win ecosystem with all partners, contributing to the intelligent transformation of industry, and opening up its own "intelligent transformation" In the future, WPG will continue to focus on technology and ecology, continue to explore and innovate, lead the new trend of industrial intelligent transformation, and make greater contributions to the development of the industry and social progress.
