In the wave of global economic integration, Chinese technology companies have embarked on the journey to the sea, seeking broader market space and growth opportunities. Yangjie Technology, as a leader in the field of power semiconductors, has achieved differentiated competition through overseas second brands with its unique " sockpuppet " overseas model, and has opened up a unique path for the company's internationalization strategy. In the article (Successful Cases of Chinese Semiconductor Companies Go Global in 2024) China Exportsemi briefly analyzed the case of Yangjie Technology going overseas, and in this article, we will continue to analyze this successful case in depth, discuss its success factors, challenges and future development directions, in order to provide valuable reference for the industry and beyond.
1. Yangjie Technology's differentiated competition strategy for going overseas
1. "Sockpuppet" strategy and overseas second brands
In the process of going overseas, Yangjie Technology did not directly adopt the domestic main brand, but adopted the strategy of "sockpuppet", that is, setting up an overseas second brand for market promotion. At the heart of this strategy is to differentiate the competition, avoid direct conflicts with domestic brands in the international market, and also help to better integrate into the local market culture and consumer preferences. Through the overseas second brand, Yangjie Technology is able to adjust its product positioning, marketing strategy and service system more flexibly, and expand its business in a way that is closer to the local market demand.
2. Cooperate with benchmark customers to leverage the market
Yangjie Technology is well aware that cooperation with benchmark customers is an important breakthrough to open overseas markets. Therefore, the company actively seeks cooperation opportunities with world-renowned enterprises, and has successfully won the trust and support of these customers by providing high-quality products and professional services. The cooperation of these benchmark customers not only brings stable orders and revenue sources to Yangjie Technology, but also greatly enhances the company's brand influence and market position. More importantly, through cooperation with benchmark customers, Yangjie Technology is able to gain an in-depth understanding of the needs and trends of the international market, and provide strong support for the company's product development and market strategy adjustment.
Figure: Yangjie Technology in 2024 Excellent Case Analysis of Chinese Semiconductor Enterprises Going Overseas
Second, the success factors of Yangjie Technology to go to sea
1. Strong R&D strength and technological innovation
As a leading enterprise in the field of power semiconductors, Yangjie Technology has always regarded technological innovation as the core driving force for enterprise development. The company has a high-quality R&D team and a perfect R&D system, which can continuously introduce high-performance products that meet market demand. This strong R&D strength and technological innovation ability provides a strong guarantee for Yangjie Technology's differentiated competition in overseas markets.
2. Perfect overseas sales and service network
In order to better serve global customers, Yangjie Technology pays attention to the construction of sales and service network in overseas markets. The company has set up branches or partners in many countries and regions, forming a global sales and service network. This perfect sales and service network enables Yangjie Technology to respond to customer needs more quickly and provide more efficient service support, so as to win the trust and praise of customers.
3. Flexible marketing strategy and localized operation
In the process of going overseas, Yangjie Technology has adopted a flexible and changeable market strategy, and customized promotion is carried out according to the market characteristics and consumer needs of different countries and regions. At the same time, the company also pays attention to localized operations, strives to integrate into the local market culture and social environment, and enhances brand affinity and market penetration. This flexible market strategy and localized operation strategy enable Yangjie Technology to better adapt to the complexity and diversity of the international market.
3. Challenges and coping strategies
1. Technology competition and intellectual property risks
In the global power semiconductor market, technology competition is fierce. In the process of going overseas, Yangjie Technology is facing the pressure of technological competition from international giants, and also needs to deal with the challenges of intellectual property rights. In order to meet these challenges, Yangjie Technology should continue to increase R&D, strengthen technological innovation and intellectual property protection; At the same time, it actively seeks cooperation and exchange opportunities with international counterparts to jointly promote the technological progress of the industry and the improvement of the intellectual property protection system.
2. Market volatility and supply chain risks
The international market environment is complex and changeable, and market fluctuations and supply chain risks are the issues that Yangjie Technology needs to focus on in the process of going overseas. In order to reduce the impact of these risks on the company's business, Yangjie Technology should strengthen the communication and collaboration relationship with suppliers and customers; Establish a diversified supply chain system to diversify risks; At the same time, the inventory management and logistics distribution system are optimized to improve the responsiveness and flexibility of the supply chain.
Fourth, the future development direction and prospects
1. Strengthen global R&D and production capacity
In the future, Yangjie Technology will continue to strengthen the construction of global R&D and production capabilities. On the one hand, it plans to build R&D centers in Japan and other overseas regions to attract more top international talents to join and strengthen exchanges and cooperation with international counterparts. On the other hand, the company started the construction of overseas production bases such as the construction of a factory in Viet Nam to increase production capacity and supply capacity and better serve global customers.
2. Deepen the construction of localized operation and service system
Yangjie Technology will further deepen the construction of localized operation and service system. Through in-depth understanding of local market needs and consumer preferences, we can customize products and services that meet the needs of local markets; At the same time, we will strengthen the construction and training of localized teams to improve the professionalism and service level of employees, so as to provide more efficient and intimate service support.
3. Promote brand internationalization and cultural communication
Brand internationalization is the key to Yangjie Technology to enhance its international competitiveness. In the future, the company will pay more attention to brand internationalization and cultural communication, and enhance brand awareness and reputation through a variety of channels and methods; At the same time, it actively participates in international exhibitions and technical exchange activities, and strengthens communication and contact with the international market; Promote the construction and communication of corporate culture and establish a positive corporate image and brand image.
Epilogue
With its unique "sockpuppet" overseas mode and strong R&D strength, Yangjie Technology has successfully realized differentiated competition and global layout in the international market. In the face of a more complex and changeable international market environment in the future, Yangjie Technology will continue to maintain an innovative spirit and open mind, strengthen technology research and development, optimize market strategy, deepen the construction of localized operation and service system, and promote brand internationalization and cultural communication, so as to lay a solid foundation for the company's long-term development.
